dwinQ wins “Best Use of Facebook” Silver Award at EventTech

CAMBRIDGE, Mass. - Nov. 25, 2014 - PRLog -- dwinQ, the world’s first social media operating system for events, and Mosaic jointly were awarded the Silver Award for “Best Use of Facebook” at an event at the 2014 Event Technology Awards. dwinQ and Mosaic, a leading global digital and experiential agency, teamed up to provide a unique real-time guest experience during Bud Light’s Whatever, USA promotion in Crested Butte, CO. More than 18,000 live photos were taken of thousands of guests during the two-day event. Photos were automatically posted to Facebook, and guests also received their own private gallery of photos on their mobile phones through dwinQ’s APIs without lifting a finger.

“dwinQ executed the project in a stellar manner resulting in a truly unique user experience, with rich social insights, and a satisfied customer in Bud Light. “Scott Dzierzanowski, Senior Account Manager, Digital & Social Media, of Mosaic said. He elaborated: "The Whatever, USA activation posed an interesting challenge for Mosaic, with a large scale activation with multiple integration points and very tight turnaround time. We vetted multiple technology vendors and picked dwinQ because of their scalable and flexible platform and rich Facebook integration."

Mosaic designed an immersive experience for around 5,000 Bud Light VIP guests. Mosaic wanted to make sure Bud Light was able to maximize their ROI and have a significant impact on social sharing, so they chose dwinQ to amplify the event in real-time. The dwinQ platform was set up in less than a day and worked flawlessly registering people as they arrived, allowing guests to post automatically without any friction.

dwinQ’s social media operating system and plug and play API was used on 20 different activations ranging from professional photographer’s DSLRs and automatic photo booth (“Selfie Station”) capture points to walk-in and mobile image galleries. As guests arrived to the event they received VIP passes that included RFID chips; the RFID chips were registered to Facebook before the event and upon arrival at the event. As pictures were taken of individuals and groups, dwinQ’s system provided a real-time identification and an instant sign-on to Facebook.

“We are very excited that our technology has been recognized by the best in the event industry at EventTech. It’s even more important that the driving reason behind the award was the guest experience and how cool everyone thought the platform was!” explained Krishna Pattabhiraman, dwinQ’s CTO and Co-founder.

About dwinQ:

dwinQ is the first social media operating system for events. Deploying the scalable platform turns any event into a branded content factory for social media marketing – helping to provide native advertising for brands across Facebook, Twitter and other channels. dwinQ’s platform manages live connections to social media and individual identities (once permission is granted) and then posts high quality pictures and videos directly to Facebook in real time complete with a logo or message superimposed on each photo. The platform is the most extensible in the industry – with APIs to easily incorporate many ways of identifying guests including RFID, iBeacon, Bluetooth LE, QR Code, NFC, number recognition etc. On average a dwinQ generated photo or video is seen by more than 50% of a guest’s Facebook friends. This creates a return on marketing investment that has proven to be greater than 2:1. Data from more than 100 dwinQ-activated events has proven for every dollar spent on dwinQ at an event more than $2 is generated to the top line.