White House Marketing Grows Network of Marketing Entrepreneurs

TUCSON, Ariz. - Nov. 19, 2014 - PRLog -- According to Randy, the firm’s President, these recent accomplishments are a result, in part, of greater business recognition of direct marketing’s effectiveness in generating revenue.  He explained why onsite marketing has a considerable edge over more traditional approaches, such as print, television, or radio advertisements. “When you present to the consumer personally, you are able to answer their questions, connect with them, and gain their trust.”

As Randy said, “Interactive marketing is a form of two-way communication. Consumers can share what appeals to them about the product, thus providing us with valuable feedback. This is not possible with indirect approaches in which advertising is generalized for a broader audience without a guaranteed return on investment. We specialize not simply in crafting a message, but in building relationships.”

To illustrate, Randy cited a UCLA study in which 93% of communication is based on non-verbal cues and expressions. The ability to read these signs is critical for generating a rapport with the consumer and thus convert the encounter into a nurturing a long-term customer, stated Randy. “This method has allowed our clients, large and small, to increase their revenue more cost effectively,” said Randy. “We have witnessed many companies take their brands from unknown to immediately recognizable simply by exposing consumers to their product or services.”

White House Marketing Expands to Major Cities and Continues Internship Program with the University of Arizona

The firm, which specializes in marketing services and creating experiential promotions, plans to share their expertise with entrepreneurs and recent college graduates in order to help them more effectively reach consumers and immerse them in a positive brand experience. In addition to the company’s Tuscon headquarters, While House Marketing’s team of marketing specialists is currently opening branches in Phoenix and Prescott, Arizona. The company is also working with entrepreneurs in major cities across the continental United States, including Las Vegas, Austin, San Diego, Riverside, Los Angeles, Raleigh, Orange County, Portland, Philadelphia and Chicago to share their methodology and to discuss the benefits that larger companies have achieved from utilizing onsite promotions.

White House Marketing has also established a relationship with the University of Arizona and is helping the university’s graduates to gain experience and employment in the interactive marketing field. Randy stated, “We have found that 79% of marketers prefer live classroom training for B2B and B2C opportunities. By helping graduates gain that firsthand experience, we are providing them with a platform for utilizing the knowledge they gained in school and an opportunity to put those skills into practice.”

About White House Marketing

White House Marketing is a dynamic communication and business consulting services firm. Their team of marketing specialists is dedicated to leveraging innovative promotional initiatives to empower their clients’ brand growth. They take advantage of cutting edge research and unique channels to consistently exceed clients’ outreach goals. By injecting personal interaction into all of their campaigns, the White House Marketing team is able to build a rapport between businesses and their customers. This has resulted in a track record of superior return on investment and customer acquisition for the firm’s clients. Learn more about the company’s service offerings by visiting WhiteHouseMarketingInc.com.