Spinnaker Completes New Management Line Up With Appointment of Insights Director (ex-Mintel)

Nov. 18, 2014 - PRLog -- Spinnaker has appointed Alexandra Curley as its new Insights Director, the final appointment in a process that has seen the appointment of a new Client Services Director (Wendy Hook) and a new Creative Director (Rich Coggin) within the past few months.

Alexandra has more than 10 years of experience in consumer intelligence, research and analysis and has worked at Euromonitor, Mintel and Group M.  She will be deploying a range of research techniques to enhance the agency’s understanding of human interaction and engagement in the wider world, as well as within specific brand categories.

Robert Goldsmith, Managing Partner at Spinnaker said: “At Spinnaker, we keep humans at the heart of our research and this is what guides our marketing and communications strategies. Alexandra leads the insights discovery process that is embedded in the culture and fabric of Spinnaker. Simply put, our understanding of people informs everything we do.  Our appointment of Alexandra completes our increasingly strong management line up as we enter a new phase in our development as an agency, and put ‘brand humanisation’ centre stage.”

Alexandra said: “Consumer research and social listening inform much of what I do at Spinnaker helping ensure that we stay one step ahead of trends in consumer behaviour and attitudes. I’ll be responsible for publishing white papers on the subject of brands and how they operate in the ‘human space’ to help our clients gain traction with their target consumers.”

Wendy Hook returned to Spinnaker in February this year having spent some time working in New York, and Rich Coggin was appointed as Spinnaker’s Creative Director in April.   Rich joined from AIS and he is a multi-award-winning Creative Director with awards including a Cannes Golden Lion, 3 Creative Showcases, 4 BIMAS and a DMA Gold.

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About Spinnaker, www.spinnakerlondon.co.uk

·    Spinnaker, founded in 2004, is an independent marketing communications agency.

·    Spinnaker’s essence is a belief in brand humanisation. It’s about listening, looking and learning about what people do, what they say and how they behave. It’s about developing creative interaction programmes that invite and involve in people’s lives. It’s about driving socialisation and sharing with social groups. And it’s about observing how behaviour can be influenced.

·   Spinnaker's clients include Sony Pictures Releasing, Sony Pictures TV, Middlesex University, HiPP Organic, IMEX, Tourism Ireland, Bord Bía, Patak’s, TABASCO^®, Levi Roots, GLL, iNTERTAIN and Beachcomber Hotels & Resorts.