Luxury Manufactured Home Communities Flourish In Michigan

DETROIT - Nov. 18, 2014 - PRLog -- With sales booming and communities growing, HomeFirstTM is rapidly becoming a leader in manufactured home sales and community management.

The HomeFirstTM formula is simple: affordable luxury. Offer well-built homes with luxurious amenities, fill them with great people, and provide the best service.

“We’ve always had this vision of providing hardworking families the sort of lifestyle usually only obtainable by the elite,” HomeFirstTM Director of Sales and Marketing Danya Mallad said. “Last year, we could see the market finally start to embrace the idea. This year, the dam burst on the pent up demand. When residents come to our communities, they don’t leave, and they tell their friends and they come too.”

With 90 percent of residents renewing most months, the numbers support her claims. And that left little room for new residents until HomeFirstTM decided to do expansions. Phase II Woodland Ridge and Independence Commons expansions are opening now, and filling quickly. Of 100 new home sites at Woodland Ridge, 41 have new homes on them, and Independence Commons has added 41 homes as well. Mallad identifies the flexibility of HomeFirstTM’s in-house financing options, as well as the ability to rent or buy, as key drivers of increased occupancy.

“The last piece to the puzzle was delivering our message of affordable luxury,” Mallad said. “When we see 500 people coming through the sales center at Woodland Ridge, we know the knowledge is circulating in our market. Still, we needed to reach further and, for that, we turned to digital marketing.”

The TRAFFIC Digital Agency of Royal Oak, MI redeveloped HomeFirstTM’s online brand from the ground up with a new website, social media campaign, e-mail newsletter management, and targeted search-marketing campaign. The result: Traffic to HomeFirstCertified.com has doubled in 2014. The site now receives more than 9,000 visits per month.

“I didn’t know that I could afford such a large and beautiful home in such a pristine location,” Woodland Ridge Phase II resident Stephanie Jackson said. “So it was really a special thing for my family and I to get to be here. At first, since it’s a new community, I didn’t know how the neighbors would be, but it seems like more nice people move in every weekend, and we’re all really enjoying it here. It’s easily the nicest place I’ve ever lived.”

Homes at the second phase of both Woodland Ridge and Independence Commons are available in two- three- and four-bedroom floor plans, with luxurious master bathrooms and deluxe kitchens with granite counter tops. Homes at Woodland Ridge are available starting at $999 per month. Homes at Independence Commons are available for $799 per month. Both communities include swimming pools, clubhouses with fireside great rooms, nature trails, great schools, and easy access to local shopping and entertainment districts.

About HomeFirstTM Communities

HomeFirstTM communities are a collection of manufactured homes available for purchase and rent, providing pleasurable and affordable living solutions for individuals, families and retirees alike. There are 11 HomeFirstTM communities across Michigan, including Adrian, Davisburg, Flushing, Jackson, Mount Clemens, New Haven, Potterville, South Lyon and Willis, MI locations.

http://www.homefirstcertified.com

About TRAFFIC Digital Agency

TRAFFIC is a full-service Google-partnered digital marketing agency with offices in Royal Oak, MI and Washington, DC. Core competencies include search engine optimization (SEO), social media marketing, paid search (PPC), display advertising, application development, reputation management and website design and development. TRAFFIC is professionally qualified as a Google Certified Partner.

http://www.trafficdigitalagency.com


For more information or to schedule an interview with Danya Mallad, contact Bryan Harris at 248-591-4314 or email BHarris@trafficdigitalagency.com.