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Needham Bank Wins Gold New England Financial Marketing Award
By: Needham Bank
The recognition comes after a comprehensive strategy to reposition Needham Bank as the evolution of community banking and create the best checking account in Massachusetts.
“Our goal was to redefine the Needham Bank image and offer a different approach to community banking, and this award is representative of how well our efforts have been received – both in the industry and with our customers,” said Jack McGeorge, CEO and Chairman, Needham Bank.
The award-winning print advertising campaign ran in local publications during the holiday season and was consistent with the NB brand; accessible, uncomplicated, and approachable. Playing off of the classic Christmas time classic, “It’s a Wonderful Life,” Needham Bank presented its market leading products, exceptional customer service and community bank values under the theme “It’s a wonderful bank.”
The New England Financial Marketing Awards™ are open to all banks, credit unions and mortgage providers in Massachusetts, Connecticut, Vermont, Maine, Rhode Island and New Hampshire and aim to identify and reward excellence in marketing. All submissions were reviewed and evaluated by judges from the PennJerDel Bank Marketing Association (covering Pennsylvania, New Jersey and Delaware) to ensure an unbiased opinion from industry experts. Entrants do not need to be a member of any state banking, credit union or financial marketing association to compete.
About Needham Bank
Needham Bank, headquartered at 1063 Great Plain Ave. in Needham, MA, is the quintessential community bank, serving Boston and its neighboring communities continuously since 1892. Needham Bank represents the evolution of community banking™, offering the latest financial products and technologies, while maintaining an unwavering commitment to the communities served. For more information please visit NeedhamBank.com. Needham Bank is a member of FDIC and SIF.