idio & NewVoiceMedia product partnership and launch

WESTMINSTER, U.K. - Nov. 12, 2014 - PRLog -- idio & NewVoiceMedia partner to power the perfect customer conversation.

LONDON, November 12th, 2014 – Content Intelligence platform idio (http://www.idioplatform.com) has announced its partnership with leading cloud contact center vendor NewVoiceMedia (http://www.newvoicemedia.com/). The collaboration, revealed at the Festival of Marketing in London, will maximise organizations’ data-driven insights, enabling sales, marketing and service professionals to offer a more personalized experience that drives increased engagement and conversion. It will also give new and detailed insight on the campaigns, content topics, and channels that are driving results in the call center.

Misalignment of marketing and sales teams can cost up to 10% of annual revenue (IDC, 2011), and with 42% of sales reps saying that they don’t have the information they need when they make a call (CSO Insights, 2013), this partnership will drive huge value for clients that want to automatically unify sales and marketing intelligence across channels.

The integration of idio, NewVoiceMedia and Salesforce allows sales reps to see the real-time interests of the prospect, distilled from their web behaviour across channels. This happens automatically, before the phone is even picked up, thereby enabling much more personalized and effective conversations. The call center operation will also benefit from dynamic contact routing and content recommendations tailored for each prospect.

NewVoiceMedia have a market-leading cloud contact center and omni-channel communications solution, with over 300 customers spanning 116 countries and six continents. Edward Barrow, CEO of idio, said “We are working with NewVoiceMedia because of their enterprise-grade platform and intelligent approach to call routing and personalized customer experience. But most fundamentally, we agree on a vision of powering perfect customer conversations. idio’s Content Intelligence platform turns marketing insight into a new and predictive layer of sales intelligence and also enables effective attribution of marketing campaigns to call center results.”

Jonathan Gale, CEO of NewVoiceMedia, comments, “We’re delighted to announce our partnership with idio, which will turn real-time marketing insight into sales and service intelligence. In a crowded marketplace, being able to engage your leads intelligently through relevant, personalised conversations is the critical differentiator. With NewVoiceMedia and idio, customers benefit from the power of content intelligence with a scalable on-demand contact centre within a true cloud environment, enabling them to move leads from click, to call, to conversion”.

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For more information, contact: Andrew Davies, Co-Founder, idio <andrew.davies@idioplatform.com>

About idio

idio exists to power the perfect customer conversation, driving better customer insight and engagement for leading marketers worldwide. idio’s Content Intelligence platform identifies patterns in each customer’s content consumption to understand their interests, and inserts real-time dynamic content into communications across digital channels to personalize the experience and drive increased engagement, conversion and insight.

With a deep experience in CRM and predictive analytics, idio has been built from the ground up to solve the complex challenges in personalizing customer communications to drive lifetime customer value. idio is based in London and New York. For more information please see http://www.idioplatform.com or follow us on Twitter at @idioplatform (http://www.twitter.com/idioplatform)

About NewVoiceMedia

NewVoiceMedia powers customer connections that transform businesses globally. The leading vendor’s award-winning cloud customer contact platform connects organisations with their customers worldwide, enabling them to deliver a personalised and unique customer experience and drive a more effective sales and marketing team. With a true cloud environment and proven 99.999% platform availability, NewVoiceMedia ensures complete flexibility, scalability and reliability.

Spanning 116 countries and six continents, NewVoiceMedia’s 300+ customers include: Topcon, PhotoBox, DPD, Lumesse, QlikView and Wowcher. For more information visit www.newvoicemedia.com or follow NewVoiceMedia on Twitter @NewVoiceMedia.