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Investor News Source Issues Report on Digital Advertising Agency
By: INS Consulting
We see it everyday during almost every waking hour but do you know when you’re being advertised to and when you’re not? The answer is that you’re being advertised right now in fact. The t-shirt with the logo, the TV commercial that makes you laugh or the logo on the side of a coffee cup. All advertising. But how we’re advertised to today compared to the past 50 years is completely different. No longer are we seeing direct ad campaigns saying that we should be purchasing Dawn dish soap, we’re seeing a family in a TV show that’s just finished dinner and mom or dad is cleaning up the kitchen.
Today advertising is not just limited to television or radio; the rise of the internet has created a whole new approach to getting into people’s homes and delivering an action driven message to buy a product. What the first TV brought into homes almost 80 years ago has now grown up and today we call it “Digital”. Digital advertising or display related advertising is the next level of marketing and it’s the ability to entice viewers/consumers without slamming them in the face with a direct ad.
Analysts at ZenithOptimedia (“Zenith”) estimate that the global market for advertising revenues totaled $509.0 billion for 2013, and will grow 5.3% to $532.0 billion in 2014. They further estimate that growth will accelerate to 5.8% per year in 2015 and 2016. America is by far the world’s largest advertising and media market with a total for advertising spending in the U.S. being $166.9 billion, and that it will grow to $190.2 billion by 2016.
As spending increases, the job of advertising companies and digital media firms expands beyond simply sending a message to creating a way to increase customer engagement. According to NewsCred (http://www.slideshare.net/
Advertisers are employing the services of entertainment to implement strategic product placement. According to the Price Waterhouse Coopers industry survey (http://www.iab.net/
There are obviously companies looking to make a mark in this industry but many lack the capital, experience, and fortitude to actually commit to doing things the right way. In 2012 a company called Revision 3 focused on creating entertaining webisodes that featured unique content...simple right? One of their popular YouTube features called “EpicMealTime”
Investor News Source invites you to sign up and receive your free report on a company that may have just the make-up to be the next Revision 3. This is one report you won’t want to miss so subscribe today: http://www.investornewssource.com