Investor News Source Issues Report on Digital Advertising Agency

NEW YORK - Nov. 7, 2014 - PRLog -- Investor News Source (INS) a top tier investor communications firm issued an industry report on the digital advertising industry and the potential it has over the next 5 years.

We see it everyday during almost every waking hour but do you know when you’re being advertised to and when you’re not? The answer is that you’re being advertised right now in fact. The t-shirt with the logo, the TV commercial that makes you laugh or the logo on the side of a coffee cup. All advertising. But how we’re advertised to today compared to the past 50 years is completely different.  No longer are we seeing direct ad campaigns saying that we should be purchasing Dawn dish soap, we’re seeing a family in a TV show that’s just finished dinner and mom or dad is cleaning up the kitchen.

Today advertising is not just limited to television or radio; the rise of the internet has created a whole new approach to getting into people’s homes and delivering an action driven message to buy a product. What the first TV brought into homes almost 80 years ago has now grown up and today we call it “Digital”. Digital advertising or display related advertising is the next level of marketing and it’s the ability to entice viewers/consumers without slamming them in the face with a direct ad.

Analysts at ZenithOptimedia (“Zenith”) estimate that the global market for advertising revenues totaled $509.0 billion for 2013, and will grow 5.3% to $532.0 billion in 2014. They further estimate that growth will accelerate to 5.8% per year in 2015 and 2016.  America is by far the world’s largest advertising and media market with a total for advertising spending in the U.S. being $166.9 billion, and that it will grow to $190.2 billion by 2016.

As spending increases, the job of advertising companies and digital media firms expands beyond simply sending a message to creating a way to increase customer engagement.  According to NewsCred (http://www.slideshare.net/NewsCred/content-marketing-bran...), a content publishing site, more than 30% of marketing budgets are spent on content marketing already, with these budgets increasing about 20% annually. Where the money is being spent is not so much on copy as it is on story development.  The ability for customers to connect and relate with an ad has become more important especially since the dawn of the social media age.  Santa with a glass bottle of Coke simply just does not have the same effect as a webisode of a couple sitting on a couch, laughing and drinking a coca-cola product while watching a movie.

Advertisers are employing the services of entertainment to implement strategic product placement. According to the Price Waterhouse Coopers industry survey (http://www.iab.net/media/file/IAB_Internet_Advertising_Re...) on internet advertising, display-related advertising accounted for $3.3 billion or 28% of total revenues during Q2 2014, up 5% from the $3.1 billion (30% of total) reported in Q2 2013. Display-related advertising includes Banner Ads (17% of revenues, or $2.0 billion), Digital Video (7% or $760 million), Rich Media (3% or $355 million), and Sponsorship (2% or $187 million).

There are obviously companies looking to make a mark in this industry but many lack the capital, experience, and fortitude to actually commit to doing things the right way.  In 2012 a company called Revision 3 focused on creating entertaining webisodes that featured unique content...simple right?  One of their popular YouTube features called “EpicMealTime” became an Internet sensation when average people combined not so average amounts of food to make 5 and 6 figure calorie meals…then EAT THEM!  Much to its success, Revision 3 was acquired by cable television network, Discovery Channel for a reported$30million (http://venturebeat.com/2012/05/03/revision3-acquired-disc...) based on the total viewership that was captured by the online media company’s shows.  This is the key for display media in today’s marketplace and for investors looking for the next industry boom we feel that the advertising industry could be the one to focus on right now.

Investor News Source invites you to sign up and receive your free report on a company that may have just the make-up to be the next Revision 3. This is one report you won’t want to miss so subscribe today: http://www.investornewssource.com