Heritage brand Tower set for bumper Christmas

The iconic Tower homeware brand will maintain a heavy presence on retail shelves this Christmas.
By: Tower Housewares
 
STOKE-ON-TRENT, U.K. - Nov. 6, 2014 - PRLog -- The iconic Tower homeware brand will maintain a heavy presence on retail shelves this Christmas thanks to a wealth of new and innovative products perfect for the festive period.

Spearheading the exciting seasonal portfolio is the Tower AirWave Low-Fat Air Fryer – a 1300W, 17 litre capacity appliance that heats food using hot air. This stylish, hi-tech addition to the kitchen distributes heat more evenly than its competitors, uses less energy, retains more flavour and cooks three times faster than traditional fryers.

John Knight, electrical buying director the at the 102-year-old Tower brand, says: Sales data indicates that the healthy deep-fat fryer alternative already has great resonance with consumers and will continue to sell in huge volumes over the holidays”.

The elegant yet functional appliance has a removable, easy-clean, glass bowl to provide clear view of the food when cooking, and an innovative twin-rack to allow a greater capacity. Easy-to-use timer and temperature controls on the fryer lid make sure everything is cooked to perfection, and a handy recipe booklet included in the price ensures users will never be stuck for tasty meal ideas.

“The Tower AirWave Low-Fat Air Fryer is a brilliant addition to any retailer’s product range and its versatility means it can provide the helping hand consumers need when preparing festive meals and party foods alike” added Knight.

“For example, you can make delicious, crispy chips using up to 80 per cent less fat than traditional fryers and it’s so flexible that there’s also an option to use it like a mini fan-oven to roast vegetables and meat.

“You can cook directly from frozen, and it can even be used to bake cakes. The Tower AirWave Low-Fat Air Fryer is already flying off the shelves and that will only continue this Christmas period”

Other Tower products with huge Christmas sales potential include the Vita Blender, a sleek and stylish hi-tech blender with unique cyclonic action. Available in choice of red, cream, black and white, this appliance chops, blends, pulverises and grinds to make delicious soups and salsa dips and is great for making healthy smoothies as part of post-Christmas diets.

The Tower Ice Maker is another Christmas winner, with a 1.7 litre capacity; it can produce 600g of ice in just 9 minutes. Perfect for Christmas parties, and all year round.

“The Tower brand is synonymous with quality and has been a familiar sight in homes up and down the country for over a century,” said Knight. “By drawing on its heritage of classic design and incorporating that into new and exciting products like these, it will stay that way for years to come.”

[ENDS]

Contact
Dean Quinn
***@rkw.co
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Source:Tower Housewares
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Tags:Cooking, Housewares, Hou
Industry:Consumer, Food
Location:Stoke-on-Trent - Staffordshire - England
Subject:Products
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