NINOX Releases Launch Collection of Fall/Winter Jackets

BOULDER, Colo. - Nov. 3, 2014 - PRLog -- NINOX has released their highly anticipated Fall/Winter ’14 outerwear collection after an exciting pre-sale launch. The Fall/Winter collection is now available for purchase at www.ninox.cc

Co-founded by Greg Casals and Allie Thielens in Boulder, Colorado, NINOX designs clothes that are functional, fashionable and durable. The line combines luxurious performance fabrics with a sophisticated update on classic styles. NINOX apparel captures the benefits and features of outdoor lifestyle apparel for customers seeking a more modern and refined aesthetic.

“We were able to put together a very talented team, educated in fashion and apparel design, to create a collection that is functional and lasting, and both modern and sophisticated,” said Casals.

NINOX launched with four products including three men’s outerwear jackets and a hoodie. The Bennett, Dillon, Stratton, and Weston are named after towns in Colorado and are constructed from Schoeller®, Charles Parsons Merino, organic American cotton, and PrimaLoft® Gold insulation. The entire collection was manufactured in North America.

“The styles in our Fall/Winter collection use some of the most innovative performance fabrics available, and could be worn to diner in the city or on an adventure in the mountains,” said Thielens.

NINOX is filming a series of short films entitled ‘Discover NINOX’. The videos introduce the brand by telling short stories that propose the question, “What would you do for a NINOX jacket?” Viewers are meant to discover the brand as the characters in the series discover what they would do for a NINOX jacket.

“The goal of the campaign is to introduce NINOX in a way that shows the clothing we wear is part of our identity. We think everyone who watches the film series will connect with some part of the story,” said Thielens.

To view the Fall/Winter collection and to learn more about NINOX, visit www.ninox.cc. Follow NINOX on Facebook, Twitter and Instagram.

ABOUT NINOX:

NINOX is a designer menswear label based in Boulder, Colorado, creating sophisticated apparel using the finest materials and production. The vibrant energy of the city, the free spirit of the West, and the connection between the outdoors & everyday life are sources of inspiration for NINOX. For more information visit www.ninox.cc

Contact: Maggie Thompson, Media Relations

mthompson@ninox.cc

303-500-1259 x104