Acro Helps Airlines to Overcome the Middle Seat Marketing Dilemma

REDHILL, U.K. - Nov. 3, 2014 - PRLog -- “Flanked by already wider than average aisle and window seat cushion widths of 18.1” the extra wide centre seat of a triple on the Ultra XC makes the middle seat an airline marketing dream” says Acro Aircraft Seating Commercial Director Cameron Allan of the usually unpopular and last-to-select centre seat.

“The Ultra XC is already in service with Condor Airlines of Germany and is now available to all airlines looking to retrofit their Airbus cabins with this wider, lighter, reclining passenger seat.”

Recent research conducted by the London Sleep Centre revealed that a minimum seat width of 18 inches improved passenger sleep quality by 53% compared with a 17-inch standard.

“While the A320 isn’t a long-haul aircraft, passenger comfort and the ability to rest within personal space on board remain key strong indicators of passenger satisfaction even on short to medium haul flights” says Allan “and is why Acro designed this roomy offering for Airbus operators.  There is a real opportunity here for an airline to promote their middle seat as a positive customer benefit once the Acro Ultra XC is installed” adds Allan.

At 19.3” the centre seat of an Ultra XC economy class triple is wider than some airlines’ business class seat size offering.

About Acro

Acro designs, certifies and manufactures award-winning economy cabin passenger seats for some of the world’s leading Low Cost and Full Service from around the world.

Currently there are 50,000+ seats in flying service with airlines including KLM Cityhopper, Thomas Cook, Condor, and Mango.

Jet2, the launch customer in 2008, now has more than 50 aircraft with Acro seats.