RAA Marketing Solutions Promotes Networking, Social Events

Nov. 1, 2014 - PRLog -- “It's common knowledge that in business, who you know is as important as what you know,” declared Sabrina, the firm’s director of operations. “Everyone likes to think that the smartest people and the best ideas always win, but the truth is that knowing people and being known by people is a big part of success. Developing a network of professional relationships will create opportunities and move your career forward.” Before teaching her people to network, however, Sabrina teaches them to take a few steps that will help them make the most of their efforts.

“First, I teach people to set some networking goals and write them down. These will include your reason for networking in the first place. Then, decide on how you want others to view you and for what you want to be remembered, which is part of a personal branding effort,” Sabrina stated. She also counsels her people to test some outfits to see what they feel most comfortable in, and practice what’s known as an elevator pitch. “It’s also a good idea to find a networking buddy, someone to keep you accountable to your goals and that you can practice your approach with.”

Many people who are new to networking find the idea of meeting new people intimidating, but Sabrina has a solution for this. “A great way to start networking is to think of all the people you already know and write their names down. Instant network! After that it becomes a matter of meeting new people, but making a list reminds you that there is a group of people that already know you and like you.”

Once their goals are set and a networking opportunity is identified, Sabrina maps out the networking process in this way. “Pick out two or three people you want to meet, and then introduce yourself. To make networking more enjoyable, focus on meeting new people and learning new things, not just collecting business cards. Be genuine; focus on having a conversation, not on making a contact. Practice active listening. Make them feel like they are the only person in the room. This kind of focus creates space for an honest relationship to form, which is the real point of networking.”

Finally, Sabrina shares a couple of best practices to set her people at ease. “I like to set a goal for myself that helps me think of others and their needs: for example, introducing three people I meet to three people they have never met before. Also, I don’t hand out business cards automatically; I’ll ask for one first, and then let them ask me for mine.”

RAA Marketing Solutions on Team-Building Social Events

“There is a common misconception that business leaders are lone wolfs, but the truth is that success in business is about teamwork,” explained Sabrina. “To make sure that our networking strategies are being learned properly, we put the team in social situations where they can practice their skills. Not only does this create networking opportunities, but social events create team unity and build camaraderie in a way that cannot be achieved in the office alone.”

With Sabrina’s knowledge of networking and team-building, the leaders at RAA Marketing Solutions are sure to become experts at building professional relationships both in and out of the organization.

About RAA Marketing Solutions

RAA Marketing Solutions is Gold River’s premier consulting and marketing services firm. Our highly-trained team of branding specialists has the talent and experience to create campaigns that generate immediate, impressive results. By combining cutting-edge methods and a commitment to core values, we have emerged as industry leaders. As a result, we now work with some of the largest retailers and Fortune 500 companies in the nation. Our approach is flexible, however, and we design customized outreach programs that are tailored to specific consumer demographics. No matter the size of the company, we provide innovative solutions that help their brands grow. At RAA Marketing Solutions, our mission is in our name: Remain Active Always while developing successful and progressive marketing strategies.