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AWP Windows and Doors Announces New Packaging Design
To the dealer and the consumer, AWP is one of the most recognized and respected brands in South Florida – a company that has been in the market since 1958 and is recognized as the manufacturer of America’s first certified impact window. AWP’s packaging is designed to enhance the quality, value and brand awareness of AWP’s products.
AWP's consumer-focused packaging is carefully and creatively designed to meet the merchandising and display needs of retailer and dealer customers as well as to increase efficiencies in handling and transportation.
The new packaging highlights the competitive advantages of the AWP products as well as AWP’s commitment to the local communities our dealers serve. The final product illustrates the brand’s evolution while celebrating the place it calls home, Southeast Florida.
"Our aim is to create a “visual sensation” with our packaging," says AWP's Marketing Director Lori Abelairas. "The design process started with understanding the consumer and how they purchase. Consumers buy with their eyes so our packaging is designed to showcase the quality of AWP’s products and features as well as our position as the longest established, complete line manufacturer of windows and doors in Southeast Florida."
About AWP Windows & Doors
Established in 1958, AWP Windows & Doors, located in Miami, Florida, was the manufacturer of America’s first certified impact window, a long-standing manufacturer of high quality aluminum and vinyl windows and doors for the residential and light commercial market. The company offers both impact and non-impact products and sells its products through a professional network of dealers and distributors. Originally founded as Yale Ogron Windows, AWP has years of experience building code approved window and door products. AWP Windows & Doors is a portfolio company of Deerpath Holdings, a Lake Forest, IL based private equity firm.