Dov Baron on CNN: "Madonna Won't Like it"

Oct. 28, 2014 - PRLog -- Baron says the Millennial generation, those born after 1980 and up to 2004, place a higher priority on being part of something meaningful than did members of Gen X or Baby Boomers before them, and business hasn’t worked it out yet.

Millennials are less motivated by material gain, particularly if it comes at the cost of society in general or to the environment. They place less importance on monetary rewards and “they aren’t looking for a nice corner office,” says Baron.

In an increasingly competitive business environment, Baron says learning how to generate fierce loyalty in employees (as well as customers) from the Millennial generation, is the biggest challenge facing business today.

With 10,000 Boomers retiring a day, Millennials will outnumber them in the workforce by 2015. In fact, the U.S. population now includes more than 70 million people from the Millennial generation.


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