Innovative Marketing Develops Plan to Strengthen Team Through Regular Events

Riverside, CA – Innovative Marketing is a company on the rise. This doesn’t come without challenges, however. To mitigate the effects of an expanding team, the firm has developed a strategic plan to develop team morale for years to come.
 
RIVERSIDE, Calif. - Oct. 28, 2014 - PRLog -- John, the firm’s director, explained that Innovative Marketing has recently enjoyed some significant expansion of both its client base and, consequently, its team. While the whole group is excited for the opportunities this presents, the management team has recognized that it needs to step up its team building game. As the organization gets larger, maintaining a friendly, supportive workplace has been increasingly challenging. As such they have developed a comprehensive, strategic plan to boost morale and keep everyone as a close knit unit.

“It’s funny, we never really thought too consciously about team building when we first started,” said John. “It used to be so easy to keep everyone happy when there were just a few of us. However, as we’ve grown, we have recognized the need to actively and deliberately work on developing a strong team.”

Recent activities have included team dinners, sports nights, travel opportunities, and community service. Combined, these have been quickly having a measurable effect on the team’s mood and the overall environment at the office. Furthermore, there has been a distinct increase in spontaneous team activities outside of work such as happy hours.

“I’ve always thought we were a pretty close group,” remarked one team member. “Since we’ve started having these events regularly, though, we’re all closer than ever. I wake up every day excited to go to work because everyone is my friend there!”

Innovative Marketing’s Director Discusses the Importance of Team Building

Although fun, team building is serious business. As John discovered through his research into the best team events, there are many benefits to strengthening your team. According to him, team building improves things like interpersonal communication and relationships, as well as problem solving, particularly on the team level. Furthermore, team building results in both an immediate and a long term increase in motivation for the group.

“It’s pretty incredible how powerful a cohesive team can be,” he stated. “I think we are really accomplishing increased synergy here. By interacting outside of the office, we’ve all gotten better at coming together to deal with issues that face our company. Everyone feels that they can speak up and pitch in, while still being happy to hear from others. We’ve definitely become an even more creative and productive group than we were before.”

About Innovative Marketing

Innovative Marketing is a high-performing provider of dynamic promotional campaigns that drive business growth and accelerate market expansion. The firm’s team of branding specialists has the skill and versatility needed to increase profitability for clients of all sizes. By applying in-depth market research and demographic analysis, Innovative Marketing delivers consistent results that clients see in both increased brand loyalty and enhanced bottom lines. The company maintains a commitment to professional development to ensure that each promotional initiative is powered by the collaborative efforts of an exceptional team. To learn more about how Innovative Marketing and their dynamic marketing and consulting services, visit the company’s website today.

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