Former Criteo Executive Stephanie Johnstone Joins TapSense as Director of Business Development

Aims to maximize partnerships with premium publishers and advance the growth of TapSense’s Private RTB exchange globally
By: TapSense
 
 
The leading independent mobile ad exchange
The leading independent mobile ad exchange
 
Spread the Word
Listed Under

Tags:
Mobile
Advertising
RTB
Real-time Bidding
Marketing

Industrys:
Marketing
Mobile

Location:
US

Subject:
Executives

Oct. 23, 2014 - PRLog -- TapSense, the leading independent mobile ad exchange, today announced the assignment of advertising expert and Fast Forward Mentor Stephanie Johnstone as its new Director of Business Development. Johnstone brings extensive knowledge of the advertising partnership ecosystem as former Director of Business Development at Criteo, a digital ad performance platform. Johnstone will primarily be responsible for maximizing partnerships with premium publishers and advancing the growth of TapSense’s Private RTB exchange globally. This appointment is timely with recent BI Intelligence report stating Real-Time Bidding (RTB) will account for 33% of digital ad spend, or roughly $18.2 Billion by 2018.

“We are very excited to bring on board Stephanie to head TapSense’s relationships with premium publishers. Our Private RTB Exchange solution has become the standard in scaling advertising revenue for mobile apps.” says CEO and Co-Founder of TapSense, Ash Kumar. “Stephanie’s extensive background in digital advertising comes at a pivotal time as our Private RTB Exchange gains significant traction.”

With over seven years in managing publisher partnerships for advertising technology companies including AOL, Johnstone has managed some of the largest publisher brands in today’s digital age. Previously as Director of Business Development of Criteo of over 4 years, she understands the broad needs of publishers and how this directly applies to developers serving mobile inventory.

“The advertising industry is at a crossroads. As many of the world’s largest publisher brands shift towards mobile, the TapSense Private RTB Exchange was designed help them retain control of their ad monetization. Publishers and developers create real value in our ecosystem and TapSense is focused on helping them maximize value - I am excited to be a part of it.” says Director of Business Development of TapSense Stephanie Johnstone.

About TapSense
TapSense is the leading independent mobile advertising exchange, and has been featured in publications including Forbes, Bloomberg, TechCrunch, VentureBeat, GigaOM, CMO.com, MediaPost, Entrepreneur and AdExchanger. Founded in 2011 and based in San Francisco, California, investors include top Silicon Valley venture firms, Ron Conway’s SV Angel and Maynard Webb, a board member of Salesforce and Yahoo.

TapSense was named one of the 2014 AlwaysOn Global 100 Companies to Watch, and is a member of the Mobile Marketing Association.

For more information visit: http://www.tapsense.com

Contact
Media by Massie
***@gmail.com
End
Email:***@gmail.com Email Verified
Tags:Mobile, Advertising, RTB, Real-time Bidding, Marketing
Industry:Marketing, Mobile
Location:United States
Subject:Executives
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Media by Massie PRs
Trending News
Most Viewed
Top Daily News



Like PRLog?
9K2K1K
Click to Share