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Former Criteo Executive Stephanie Johnstone Joins TapSense as Director of Business Development
Aims to maximize partnerships with premium publishers and advance the growth of TapSense’s Private RTB exchange globally
“We are very excited to bring on board Stephanie to head TapSense’s relationships with premium publishers. Our Private RTB Exchange solution has become the standard in scaling advertising revenue for mobile apps.” says CEO and Co-Founder of TapSense, Ash Kumar. “Stephanie’
With over seven years in managing publisher partnerships for advertising technology companies including AOL, Johnstone has managed some of the largest publisher brands in today’s digital age. Previously as Director of Business Development of Criteo of over 4 years, she understands the broad needs of publishers and how this directly applies to developers serving mobile inventory.
“The advertising industry is at a crossroads. As many of the world’s largest publisher brands shift towards mobile, the TapSense Private RTB Exchange was designed help them retain control of their ad monetization. Publishers and developers create real value in our ecosystem and TapSense is focused on helping them maximize value - I am excited to be a part of it.” says Director of Business Development of TapSense Stephanie Johnstone.
TapSense is the leading independent mobile advertising exchange, and has been featured in publications including Forbes, Bloomberg, TechCrunch, VentureBeat, GigaOM, CMO.com, MediaPost, Entrepreneur and AdExchanger. Founded in 2011 and based in San Francisco, California, investors include top Silicon Valley venture firms, Ron Conway’s SV Angel and Maynard Webb, a board member of Salesforce and Yahoo.
TapSense was named one of the 2014 AlwaysOn Global 100 Companies to Watch, and is a member of the Mobile Marketing Association.
For more information visit: http://www.tapsense.com
Media by Massie