Dallas Cowboys Star DeMarco Murray Signs Partnership with Silverleaf Resorts

One of the NFL’s Fastest Rising Stars to Be a Part of Silverleaf’s Marketing Campaign
By: Joe Favorito
DALLAS - Oct. 23, 2014 - PRLog -- Dallas Cowboys Pro Bowl Running Back and the NFL’s Leading rusher, DeMarco Murray, today announced he has entered into a multi-year marketing partnership with Silverleaf Resorts, one of the nation’s leading vacation ownership companies. Murray became an owner at Silverleaf just over a month ago and recently has agreed to become an ambassador for the company. The campaign with Murray will include print advertising, digital media, online videos, exclusive meet & greets, and other unique experiences for Silverleaf owners as well as social media campaigns and promotions.  Silverleaf is also a sponsor of the Dallas Cowboys and intends to feature Murray in-uniform.

When asked about the partnership Murray stated: “It is an honor and a privilege to be part of the Silverleaf family; it’s a first class organization from top to bottom and a great vacationing alternative for any family or young professional.”

Dean Murray, SVP of Marketing for Silverleaf Resorts, stated about the partnership: “We are very excited to have a high character player and person, like DeMarco, associated with Silverleaf Resorts. We look forward to many years of success together.”

Murray, the NFL’s leading rusher through seven games for the first place Dallas Cowboys, is on pace to rush for over 2,000 yards, a feat that has only been accomplished by seven other RBs in NFL history. Murray has been instrumental in the team’s 6-1 start to the 2014 season with a league-best 1,072 yards from scrimmage and an NFL record 7 consecutive 100 yard games. Murray is exclusively represented by The Legacy Agency in NYC for all marketing, media and public relations endeavors.

About Silverleaf Resorts

Silverleaf Resorts, Inc. is a privately owned, company that operates 13 vacation resorts in seven U.S. states. Headquartered in Dallas, Texas, the company is owned by Cerberus Capital Management and employs over 3,000 people. Silverleaf Resorts, Inc. offers a wide array of country club-like amenities, such as golf, clubhouses, swimming, tennis, boating, and many organized activities for children and adults.  Silverleaf Resorts, Inc. has been ranked 100 in Forbes Magazine's [7] list of the Top 200 Best Small Companies in the USA (sales under $350 mm). In 2012, Silverleaf earned the Crowning Achievement Award from Resort Condominiums International (RCI); all 13 resorts earned RCI designation, with six resorts earning Gold Crown Recognition, four earning Silver Crown honors, and three earning RCI Hospitality Awards. For additional information, please visit www.SilverleafResorts.com.

About The Legacy Agency/TLA Worldwide

TLA Worldwide plc (TLA:LN) and its subsidiary, The Legacy Agency, Inc., is a leading athlete representation and sports marketing business with a full service offering to its clients in baseball, broadcasting, coaching, endorsement and golf talent.  In addition, it also provides a range of services in respect of media and corporate consultancy, sports sponsorship and event production to many sportspeople and corporate clients. The company’s success and growth potential is founded on three key pillars: the competency of the underlying businesses, their complementary practices and the strength and experience of the management team. With over 55 full-time personnel, TLA serves its clients from 10 locations worldwide including its principal offices in London, UK; New York and Newport Beach, USA; and Melbourne, Australia.  For more information, please visit www.Legacy-Agency.com


Joe Favorito: fatherknickerbocker1@yahoo.com, 917-566-8345 (For The Legacy Agency)

Joe Favorito
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Tags:Dallas Cowboys, Nfl, DeMarco Murray, Silverleaf Resorts, Legacy Agency
Industry:Marketing, Sports
Location:Dallas - Texas - United States
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