Dreamers. Believers. Storytellers. Meet Fame Per Second

KOLKATA, India - Oct. 20, 2014 - PRLog -- Back in the summer of 2012, two young turks, Suman Sen and Sani Ghose Ray formed Fame Per Second, with founding member Sankha Acharya as an organic extension of Acropolis Entertainment Pvt. Ltd., India's most sought after production designing outfit.

Right from the beginning, they were sure about two things. One, they will never become another advertising factory. And two, they will tell stories. Stories of all kinds, for all kinds!

The going was not easy, especially in a city like Calcutta where start-ups were still a concept. Their biggest challenge was to change this mindset. They knew that this could not happen overnight. Therefore, they kept it simple and waited for the right opportunities.

After handling the publicity duties of couple of commercial Bengali films with aplomb, new doors opened, new opportunities beckoned. Three of these, played a major role in changing the course of their journey.

First was the album art design for one of Kolkata’s most celebrated bands, ‘Chandrabindoo’, which fetched them their first major accolade – Bronze in Design at Srijon Samman, 2013.

Then they were asked to promote two films back-to-back. The first one was the internationally acclaimed, maverick filmmaker Q's quirky adaptation of Rabindranath Tagore's political fantasy, 'Tasher Desh'. Close on its heels was 'Aschorjyo Prodeep', directed by Bengali cinema's new sensation Anik Dutta.

Their innovative promotional ideas were lauded by the fraternity and media alike. Spontaneous press coverage and positive reviews on social media helped them inch closer to new business opportunities.

All this and more led to a major breakthrough, as they won the social and digital duties for Bengal's leading media house, ABP Group’s radio station 91.9 Friends FM.

Meanwhile, their alter ego and the counter culture mouthpiece, ‘Behind The Seen’ was launched through an interactive session on the ‘Future of Indie Cinema’ with speakers like Anand Gandhi, Q and Bedabrata Pain. This event got coverage in all almost all major dailies of the city. Post this; BTS came up with a character named Cynic Dutta, an unforgiving critic, to rip apart the spate of mindless movies. Cynic's series of film reviews and other initiatives like promoting Nishtha Jain's documentary 'Gulabi Gang', gave BTS a niche following.

Suman Sen, Chief Dreamer and Co-Founder, puts it this way, "All of us love to question, no matter how unpleasant they are. At FPS, we ask the 'WHY' because that makes the 'HOW' easier. As BTS, we are ruthless, unapologetic and nonchalantly blasphemous."

This philosophy is echoed by one and all at FPS and BTS. It is the driving force, which, despite a few potholes and roadblocks, never dampens their spirits.

2014 has already been a defining year for this young team. They have bagged their second award at ‘Srijon Samman’ 2014 – a Bronze for their self-promoting direct mailer ‘Bangla Tel’. This was followed by consecutive wins of social and digital duties for Kolkata's leading English daily, The Telegraph's all four verticals, t2, Metro, You and TTIS.

Sani, Chief Believer and Co-founder, sums it up nicely “It's a great phase for us. But, winning a pitch is the easier part; living up to that same standard is a bigger challenge. The honeymoon period is over. Now we must tell a great story!”

The 3-member core has now expanded to a 14-member team. With more dreamers (that’s what they call themselves as) joining the team, Fame Per Second thrives to dream the impossible now.

It is difficult to categorize them but they love to be addressed as a Content-Marketing boutique. They have a strong inclination towards the digital and New media, they believe in the future, and they do not think that print media is dead!

Their story has just started.  Can they script an epic? Well, only time will tell!

To know more please visit: www.famepersecond.com

For further information write: sankha@famepersecond.com