Luxury Hair Direct and Latavia Roberson Honor Atlanta's Best In Beauty

Original Destiny's Child partners with distributor of luxury hair on new venture
By: Luxury Hair Direct
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ATLANTA - Oct. 15, 2014 - PRLog -- Luxury Hair Direct made their Atlanta debut by honoring five of Atlanta's beauty industry trendsetters and announcing their partnership with original Destiny's Child member Latavia Roberson on Columbus Day in Atlanta, Ga. Luxury Hair Direct offers a new way of hair distribution by involving their biggest investment. "It was important for us to launch in Atlanta because of its influence on beauty, especially in the urban market," says Michael Moran, co-owner  Luxury Hair Direct. The event was hosted by singer/actress Latavia Roberson. "Our partnership with Latavia has been a dream come true. She is the embodiment of the woman we see as our target consumer.  Of course everyone knows she is talented, but she is also a great businesswoman and we look forward to a long-term partnership with her."

The 2014 Best in Beauty ATL was a joint venture with Luxury Hair Direct and Enchanted Branding & Public Relations. "We worked with Luxury Hair Direct to select women that displayed leadership, creativity and passion as leaders in a very competitive business," explains Enchanted Branding & Public Relations president, Christal Jordan. "Our goal was to begin to nurture relationships with these women as they have proved they have the ability to influence an industry that focuses on celebrity and sets trends."

Best in Beauty Atlanta, honored business owner Ming Lee (SnobMobb), Mychael Michelle (Hair Rock Cafe), celebrity hair stylist Danie Wilks, celebrity make up artist/designer Day Hill and Lash and Lash, Brow and makeup bar owner Shaunell Robinson also known as Miss Conceited.  "These women have achieved a level of success that we felt qualifies them to be categorized as Atlanta's best. From makeup artists to lashes and of course hairstylists; they all have added to the landscape of today's beauty scene," Moran says.

Atlanta hosts their flagship office, but Luxury Hair Direct will be opening offices across the country. "Our goal is to use our Atlanta launch as a model for what we can do in other markets.  The purpose of this company is to get the best quality of luxury human hair available for the women who invests in her appearance and wants to look and feel like a million bucks. We realize hairstylists are our key consumers. They are our target demographic because that's who the consumer trusts," Moran says.

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Enchanted Branding & Public Relations is a multimedia marketing, branding and public relations agency with headquarters in Atlanta, GA and a partnership office in New York City. Enchanted Branding and Public Relations specializes in fusing creativity with strategic industry know-how to create impressionable and measurable customized campaigns, especially as it relates to entertainment/arts. Our agency has worked with top talent to segue their careers into alternate dimensions by cross-branding and promotion, exposing them to a larger consumer fan base. Enchanted Branding & Public Relations actively seeks exposure for clients that include television, print, radio and sponsorship opportunities. We strive to create opportunities for our clients relevant to their career goals and aspirations.

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Tags:Latavia Roberson, Beauty, Luxury Hair Direct, Atlanta, Enchanted Pr
Industry:Beauty, Business
Location:Atlanta - Georgia - United States
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