Going global is the mantra for VLCC: Vandana, Mukesh Luthra

Wellness firm VLCC, which structured a joint venture with the Nairobi-based Sameer Group last September, made its debut in Kenya by setting up its first Centre in the capital Nairobi.
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NEW DELHI - Oct. 14, 2014 - PRLog -- Wellness firm VLCC, which structured a joint venture with the Nairobi-based Sameer Group last September, made its debut in Kenya by setting up its first Centre in the capital Nairobi. The India-headquartered multinational is making plans for further proliferation by establishing its presence in Uganda and Tanzania over the next two years.

The wellness Centre in Nairobi, which is touted to be the ‘first of its kind in Kenya’, offers a gamut of wellness and health services, all under one roof. Along the side lines of the Wellness Centre launch, the brand is also contemplating headway with the launch of a wide assortment of skin, hair and body-care products anytime soon.

For VLCC founder and chairperson, Vandana Luthra, going global is the mantra. “This is in continuation with our plans to expand our global footprint, starting with operations beyond Asia”, re-iterated Luthra.

VLCC’s entry into the African territories goes much in line with other personal care product firms such as Godrej, Dabur and Marico, foraying into the continent to scale up their presence.

VLCC, with its operations through 300 locations across 121 cities in 16 countries, is further looking forward to an aggressive expansion in other African countries to unearth the latter’s marketing potential. Joining in the ranks of Kenya, are Uganda, Nigeria, Tanzania and South Africa that have already been identified as a step forward in the legacy. A proposal for setting up wellness centers in Egypt, Pakistan and Saudi Arabia have been doing the rounds and are as much on the cards. The details of the acquisitions however, such as the size and geography, are still under the wraps.

VLCC’s 70:30 joint venture with Sameer Group succeeded its acquisition of Global Vantage Innovative Group (GVig), a Singapore based personal care products manufacturer, in mid-last year.

The company is riding high on international acquisitions; that its international operations contribute as much as 30-35 percent to the group revenues is a marked testimony to its accruing global footprints.
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