Targeting keywords and keywords phrases in SEO

DARWIN, Australia - Oct. 10, 2014 - PRLog -- To find specific information and result people use search engines. A specific word enter by the people in the search bar indicates the primary information received by the search engine on the readers objective, so search engine algorithm seek for the word types in the search bar that uses that word and words. Your goal as a content strategist should be to figure out exactly which words your target audience types form the content your site has created. These words are keywords, and it should be you basic activity to apply those keywords throughout all the contents those were posted in that site. By this you will also be get noticed by the search engine. There are two types of key words – broad term and as long tail. SEO is the broad term whereas search engine optimization Australia is the long tail.

As mentioned above when people do search in search engine they use two types of keywords. Using broad term keywords by the visitor is to get a long list of result which ultimately refines by the reader according to his/her suitability. Where long tail keywords narrows down the search result and provide results in a more specifically. As per survey by the MOZ, more than 71 percent visitors search by long tail. Within fraction of second, million and millions of searcher looking for specific information in a search engine with a long tail query.

Long tail word facilitate a visitor to get result in a more accurate and specific way.

For example a small entrepreneur might use to find a suitable search engine keyword for his business:

Broad term

Long tail

SEO

Best seo company in Australia

Seo service

Search engine optimization service in Perth

Seo Perth

Affordable SEO services

Seo company

How to Improve SEO

Some basis guideline for choosing proper keywords:

Keywords should and must change at the regular interval on the basis of performance data available, so change keywords keeping in mind that you are testing hypothesis more willingly than founding lasting rules. Not the “rule of thumb” but following action is significant if follows properly while selecting keywords are:

1. Limit to keyword list about 20 or so number and phrases

2. Always use broad and long term tail – consider that how many companies is in the first rank results for “seo service” – therefore it is tough to attain first place within that name broad keyword alone. Attaining 1st place in the search rank with long phrase is therefore easier – like “cheap seo services in Australia”

3. Change to phrases of 2-4 words. This is simply because visitors now a days search in this manner. Further phrases are less competitive than broad keyword.

4. Your selected keywords must have the relevancy and right fit to content. Suppose a SEO service provider using the keyword “cheap hosting”. In that case Google will show the result of all leading web-hosting providers and unless they are really engaged in Darwin SEO services that can be found here: http://www.seoshark.com.au/seo-darwin and keywords will mislead a visitor. However, cheap seo service will be an ideal keyword for seo service providers.