Green Kid Crafts Acquires Appleseed Lane

Transaction Combines Two Leading Subscription-Based Services for Kids
SAN DIMAS, Calif. - Oct. 9, 2014 - PRLog -- Green Kid Crafts, an award-winning subscription service that promotes science exploration and creativity for kids ages 3-10, has acquired Appleseed Lane, an educational products company that provides project-based learning experiences through monthly STEM kits.

"Green Kid Crafts’ mission is to inspire future generations of creative leaders and save busy families time and money through our curated Discovery Boxes full of educational, hands-on, and eco-friendly activities,” said Penny Bauder, CEO and founder of Green Kid Crafts. “Appleseed Lane, an established leader in STEM products for kids, is a natural extension of our mission to provide activities for kids that are both fun and educational.”

“Appleseed Lane and Green Kid Crafts were both founded by mom entrepreneurs working tirelessly to improve education and our communities, and we share a similar mission of empowering young learners across the national through activity-based STEM learning and discovery,” said Cynthia Marbley, co-founder of Appleseed Lane. “Our common priorities, along with Green Kid Crafts’ transnational reach and keen focus on the environment and social responsibility, make this a wonderful match. We couldn’t think of a better fit for our company and customers.”

The Green Kid Crafts team will be working hand-in-hand with Appleseed Lane’s founders to ensure a seamless transition and the continuation of high-quality products and services to its newly acquired customers. “Expanding our STEM offerings is a significant area of focus for us. This acquisition will play a key part in helping us to innovate and grow our family-focused company," stated Bauder.

District Capital Partners acted as financial advisor to Appleseed Lane. Financial terms of the transaction were not disclosed.

About Green Kid Crafts

Green Kid Crafts launched in 2010 and is the original arts, crafts, and science project kids subscription service. Green Kid Crafts is a green company that provides creative and educational activities to do with kids through its eco-friendly Subscription Service, Discovery Boxes, Birthday Activities, STEM Science Kits, and Creativity Kits. With Green Kid Crafts, both parents and kids can enjoy sustainable arts, crafts, and STEM science activities that spark creativity and build confidence. To learn more about Green Kid Crafts, visit

About Appleseed Lane

Founded in 2013 by graduates of Harvard and Northwestern, Appleseed Lane seeks to develop a love of learning and curiosity in kids nationwide while encouraging and supporting family time in the process. To that end, Appleseed Lane creates highly engaging science and engineering boxes for kids ages 4-10. Each monthly box is developed by educational experts and tested by curious kids to offer the best combination of standards-based content and hands-on exploration.

Green Kid Crafts

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