Gamification is Dead! New Tech Startup Takes on Gamification Platforms - Rewards Members

By: Inc.
TORONTO - Oct. 7, 2014 - PRLog -- Is social media about to change? Inc.  – a new social media startup – has officially launched its Android and iOS loyalty and rewards app across North America. The company takes on gamification platforms such as Yelp, TripAdvisor and Foursquare by reinventing social media engagement and brand ambassadorship.

The free app lets participating businesses issue rewards for simple word-of-mouth advertising. Community members earn reward points, called MoCoins – MoPals’ digital currency – for taking photos of their dining, shopping and travel experiences and sharing them on their social media profiles, like Facebook or Instagram. Additional MoCoins are awarded for writing reviews, checking-in or making purchases.

Alex Haditaghi, CEO and Founder of MoPals, believes, “Gamification has lost its appeal.” He explains, “While Yelp, TripAdvisor and Foursquare have built multi-billion dollar businesses by collecting customer reviews, those writing them get nothing in return - except a worthless badge.” MoPals appeals to this fragmented market by becoming the first loyalty program to reward its members for their feedback and social media interactions.

In addition, MoPals uses crowdsourcing to grow its community, issuing big rewards like $500 for every business a member refers, while providing an easy to integrate loyalty program for small, medium and large companies. MoPals’ Big Data-driven IQ Engine allows businesses to identify key consumers and their behavior, attract new customers and convert existing customers into loyal customers.

“For example, take your local family run restaurant,” says Haditaghi. “With MoPals, establishments can instantly reward customers for simply sharing their experiences, tips and photos over social media with their network of friends and followers."

Importantly, MoPals’ transparent business model seeks to bridge the gap between traditional reward incentives and the existing social media landscape. The evolutionary app wants to foster a positive community - improving brand loyalty and customer satisfaction.  To learn more about MoPals and to become a member, visit

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Alex Haditaghi
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Tags:Social Media, Technology, Loyalty, Foursquare, Bitcoin
Industry:Lifestyle, Technology
Location:Toronto - Ontario - Canada
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