Chris Wechner to Lead Workshop on Today’s Article Marketing at Detroit College

DETROIT - Oct. 4, 2014 - PRLog -- Detroit – Many people and business know that they should market online, but they are not sure how to get started.  Many of the old online marketing tricks no longer work on Google, the most heavily used search engine on the Internet.  While there been a lot of change surrounding them, articles can play an important role in developing opportunities for people and businesses.  On Monday at 6:30 pm, Chris Wechner of The Ultimate Analyst (http://TheUltimateAnalyst.com/) will lead a workshop at the Eastern Campus of the Wayne County Community College District (WCCCD) on article marketing.

Article marketing is not as popular as it was a few years ago, as Google changed its search ranking algorithm many times since the height of its popularity.  However, there are some benefits, still, Wechner reminds, “Article marketing is something basic that anyone can do, and there are some major benefits to marketing online by using articles.  I figure that nearly everyone can benefit from doing this.  Amongst other things, articles help establish a person or a company as an expert when done properly, but it’s become a lost art.”

The workshop is free for the public to attend and is hosted by Mark Lang of the Entrepreneurial Institute and Resource Center of WCCCD.  Wechner proposed the workshop to Lang, and he responded enthusiastically.  Lang said, “Anything that helps people learn some skills to enable them to start their own business or work for someone else is a win for me.”

Wechner remarked, “I’ve been partnering with Mark Maupin of Right Now Marketing at the College for several years now.  Years ago, Mark started a monthly Internet Marketing Roundtable, and starting late 2010 I started giving talks there regularly myself.  I noticed that many people were listening to some really good presentations, but I also noticed that many beginners were coming.  Most of these beginners did not have the background they needed to take advantage of the great advice that some of these speakers were sharing.  So I started an earlier session to help with that.”

Many people in Detroit and the Metro Detroit Area know Wechner as a strong trainer, and he claims to enjoy it.  He added, “After a while, I noticed that our sessions evolved into great question and answer sessions.  Those are really valuable but—again—only if you have the background to take advantage of what we share.  So I decided to run an experiment and hold a couple of workshops to help people get basic hands-on how-to instructions.  This way, participants can begin gaining more confidence to take action once they have some experience getting the skills they need to take that next step.”

Wechner clarifies, “This workshop is open to the public, but it is designed to help people who bring their laptops so they can try things on the spot while I’m there to help them, along with their peers.”

Date: Monday, October 6, 2014
Time: 6:30 pm to 8:30 pm
Location: Cooper Room of Eastern Campus of Wayne County Community College District (WCCCD)
Address: 5901 Conner Street, Detroit, MI 48213
Cost: No Charge

For more information about this event, contact Mark Lang at (313) 579-6948 or MLang1@WCCCD.edu or Chris Wechner at (248) 905-1290 or Chris@TheUltimateAnalyst.com.

About Chris Wechner: Chris Wechner is the Director of Marketing at The Ultimate Analyst, an online marketing company that organizes information and writes sales and marketing material for service companies, event promoters, sales brokers, and even other marketing companies.  Chris helps people and businesses elevate their standing as industry or occupational experts using customized writing material and online marketing methods that fit the needs of the company rather than simply follow a one-size-fits-all recipe.  Chris enjoys helping people with spread their messages that are worth hearing and reading.

For more information about Chris Wechner and The Ultimate Analyst, visit his site at http://TheUltimateAnalyst.com/ or simply call him to schedule a seminar or workshop at (248) 905-1290.