Health Gorilla Receives Funding to Grow Digital Healthcare Business

SUNNYVALE, Calif. - Oct. 3, 2014 - PRLog -- Digital health funding is expected to nearly double in the next three years – from $3.5 billion in 2014 to $6.5 billion by the end of 2017, according to new research[1] by Accenture. Among the participants in this market, Health Gorilla and its Online Healthcare Marketplace continue to make significant progress as demand skyrockets. Both healthcare and technology media following this space are highlighting the successes made by Health Gorilla, including recent news. In a recent article titled, Health Gorilla Receives Funding to Grow its Digital Healthcare Business as Market, editors covered financing led by True Ventures saying, “Health Gorilla’s online marketplace links doctors and clinicians with more than 9,000 diagnostic labs and more than 35,000 radiology centers, enabling online ordering and digitally delivered results to speed up the process and reduce-based paperwork admin (such as sending and receiving faxes).”

The article continued… “[Health Gorilla’s] centralized, single point of entry marketplace for ordering diagnostic tests streamlines the process for doctors by removing the need to negotiate multiple different incumbent systems, as well as by offering real-time access to results. It also intends to open up patient access to its platform so individual results can be communicated by doctors to their patients via its system — again with a focus on time and efficiency savings. Health Gorilla says the marketplace is HIPPA compliant and supports ONC modular certified MU2 at no extra charge. Its business model is to offer its system free to doctors but to charge a small fee per order to the labs and centers using its platform.”

According to Accenture, “Pressures on the US healthcare system coupled with evolving consumer expectations have fueled the appetite for funding of digital healthcare start-ups and have ushered in a new era of industry innovation. A digital disruption in healthcare is being played out, as witnessed by the emergence of new business models and technology offerings that change social interactions, alter consumer expectations and ultimately improve health outcomes.”

Health Gorilla is a software-centric organization with a patient-driven vision on the future of Healthcare. Healthcare technologies today are concentric to the doctor’s practice – not the patient. Patients go to different providers, switch providers and have a variety of test results and services from other referred vendors. A marketplace solves this problem. Data is now organized in a patient concentric clinical view, initially with the doctors and their ecosystem of vendors, and then for the patient directly. Diagnostic vendors also benefit. They can reduce the expense of subsidizing EMR connections, eliminate investment in portals that are not used, and focus on their core business which is providing high quality diagnostic tests. This is a new technology wave that Health Gorilla is addressing, ultimately making patient records truly portable for everyone’s benefit. Improved patient care and improved patient outcomes. A video overview of Health Gorilla’s Online Healthcare Marketplace can be found at: https://www.youtube.com/watch?v=aAh_VThM2Q8



Learn more about Health Gorilla at www.healthgorilla.com. Follow the company on Twitter at www.twitter.com/healthgorilla.

Articles cited:

http://techcrunch.com/2014/08/21/health-gorilla-seed/

http://www.accenture.com/SiteCollectionDocuments/PDF/Acce...

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[1] Accenture, Fueled by Healthcare IT Start-Up Funding, Digital Disruption is Knocking, http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Fueled-Healthcare-IT-Start-Up-Funding-Digital-Disruption-Knocking.pdf