Demonstrates Solution to Reduce Medical Errors at Self-Insurance Institue of America

With a unique patient and family engagement solution designed to reduce costs, increase satisfaction and improve productivity.
By: Doctella
SUNNYVALE, Calif. - Oct. 3, 2014 - PRLog -- Press Release

Employers spend $7.8M per 10,000 employees in avoidable healthcare costs due to medical errors. Docella provides Self-Insurers with a unique patient and family engagement solution designed to reduce costs, increase satisfaction and improve productivity.

Sunnyvale, Calif. October 3, 2014. (, an online and mobile resource for patients and families to reduce preventable medical errors and adverse events, today announced Doctella will be exhibiting at booth #910 at the Self-Insurance Institute of America’s ( ( 34th Annual National Educational Conference and Expo in Phoenix, Arizona from October 5-7, 2014.

Leapfrog Group a leading non-profit organization made up of large employers and other healthcare purchasers helps calculate the costs of adverse events. Based on Leapfrog’s calculation, the financial impact of adverse events on employers can be as high as $9000/hospital admission. Based on average hospital inpatient admissions and variance between hospital quality, the adverse event surcharge or wasted expense for 10,000 employees can be as high as $7.8M.

Doctella offers employers a simple way to reduce medical errors by using proven concepts. Doctella co-founders include Peter Pronovost MD, PhD who received a MacArthur genius award for demonstrating the use of checklists in the ICU. Noted surgeon-writer, Atul Gawande wrote: “Pronovost’s work has already saved more lives than that of any laboratory scientist in the past decade.” Doctella builds upon this foundation and further innovates by bringing checklists directly to patients. A published study of 2100 surveyed patients, 91% reported feeling that they could prevent medical errors occurring in hospitals, and 98% felt that hospitals should educate patients about preventing errors. With Doctella employers can provide their employees and their families with an easy to use mobile and web solution that enables them to become better partners with their healthcare team, reduce medical errors and be more satisfied with their care. will be demonstrating its patient engagement soluiton at Booth #910. To setup a private demonstration and meeting please contact Pegah Paydar via email at

Doctella’s patient checklists can help patients decide whether or not to have surgery in fewer office visits, as patients receive the critical information they need to make informed decisions about their care in one setting. Through efficient utilization of time spent with healthcare providers, Doctella aims to decrease healthcare costs while also improving the patient-doctor relationship and overall patient care.

Contact information:

Pegah Paydar

Marketing Associate


phone: 408-898-2693


Doctella is a cloud-based, SaaS electronic patient and family engagement platform that is designed to reduce medical errors, improve patient satisfaction and lower costs.  Each year an estimated 400,00 people die and $30B is wasted due to preventable medical errors. The financial burden of medical errors costs employers an estimated $7.8M per 10,000 employees. Doctella is created by medical experts from Johns Hopkins, patient advocates and Silicon Valley entrepreneurs. is operated and owned by Patient Doctor Technologies, Inc. and is headquartered in Silicon Valley. The company has a content team in Baltimore that works closely with Johns Hopkins Medicine through its content license with Johns Hopkins. Doctella is free to use for patients. See to start your journey to better, safer care.

Twitter:  #patientengagement #patientsafety #medicalerrors #patientpower #surgery  #leapfrog #self-insured

Location:Sunnyvale - California - United States
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