Branded Cities creates Adweek contest with Production and Creative Technology House Grand Visual

NEW YORK - Oct. 2, 2014 - PRLog -- Branded Cities and Grand Visual have teamed up to create a campaign targeting creative agencies, media buying agencies and advertisers attending Adweek in New York, 29^th September to 3^rd October.

The campaign will run 40 times per day throughout Adweek on Branded Cities’ Nasdaq and Thomson Reuter’s digital sites in Times Square.  It will feature a call to action for Adweek attendees to submit either an Adweek selfie, or text an update including their name, agency and #BCNAdweek.  Submissions will appear instantaneously on the sites demonstrating the power of large format digital for social and interactive campaigns.

The agency with the most participants over the week will be rewarded with campaign space for themselves or their clients to use.  They will also be featured as a winner on the boards themselves, giving the winning agency valuable exposure and highlighting the powerful reach of the sites.

Grand Visual, which opened in New York earlier this year, created the “live” feed updates via its OpenLoop management dashboard.  This technology allows real time social interaction and showcases the OOH medium as the perfect vehicle for an interactive/social campaign.

Tim Kennedy, President, Eastern Region for Branded Cities Network said: “This campaign will show off the brilliance and interactive/full motion capabilities of the Nasdaq and Thomson Reuter’s digital screens.  We’re looking forward to seeing how Adweek responds and to sharing the results.”

Ben Putland, COO of Grand Visual said: “We were delighted to be able to work with Branded Cities to deliver a campaign that will allow a huge number of people to get involved and, potentially win a fantastic prize.  It is also a chance for us to show our target audience how our OpenLoop technology can be a hugely useful tool in creating immediate impact for an OOH campaign.”

-ENDS-

PRESS CONTACT:

Tim Kennedy, President / Eastern Region, Branded Cities Network

(516) 429-0990 (tel:%28516%29%20429-0990)

Steph Smith, PR and Social Media Consultant, Grand Visual

+44 7803 853006

stephsmithpr@googlemail.com

NOTES:

About Branded Cities
Branded Cities Network, a subsidiary of EL Media, is a fully integrated, digital, spectacular signage  media company. BCN’s current U.S. platform includes Los Angeles, Las Vegas, Phoenix, Denver, Minneapolis and New York. EL Media’s current platform, through its Canadian joint venture with Clear Channel Outdoor, includes Toronto, Vancouver, Montreal, Ottawa, Edmonton and Winnipeg. BCN is owned by The Ellman Companies and Cantor Fitzgerald. Ellman is a privately-owned media, real estate and investments company founded in 1972 with diverse ownership interests throughout the U.S., Canada and the Caribbean. Cantor Fitzgerald is a preeminent capital markets investment bank serving more than 5,000 institutional clients around the world, recognized for its strengths in fixed income and equity capital markets, investment banking services, prime brokerage and commercial real estate financing. For more information please visit: www.cantor.com.

For more information visit: www.brandedcities.com or www.ellmanco.com.

About Grand Visual
Grand Visual is a creative technology and production company offering platforms and services that unlock the potential of the Digital Out of Home medium – where digital experiences meet the real, physical world.

We combine creative thinking, technology expertise and production technique to help brands and agencies target audiences across the emerging range of digital media opportunities and environments in the UK and increasingly abroad.

www.grandvisual.com

About OpenLoop
Open Loop, the Digital Out of Home campaign management dashboard from Grand Visual, facilitates dynamic, real-time, responsive campaigns across multiple networks and markets. OpenLoop enables users to centrally control content and publish to multiple formats instantly as the campaign demands.

www.opnlp.com