Knoxx Global to market Processed Tomato Products to Hospitality sector in India

NEW DELHI - Sept. 30, 2014 - PRLog -- Knoxx Global Australia has plans to sell processed tomatoes across India under its brand 'Knoxx' to the commercial kitchens across India. The product mix to be marketed include Tomato Paste, Tomato Purée, Crushed Tomatoes and Whole Peeled Tomatoes. The products are made from 100% Tomatoes with no added salt, sugar, colours or preservatives and are to be imported from outside India from its manufacturing facilities.

Answering to a question regarding the target market, Ms. Prabhleen Dua, Country Head of Knoxx Global for India said, " We intend to bring institutional packing of 3 Kilo Tins of each of the products and hence shall be targeting Starred to Standard hotels, Restaurants, Major Airlines, Indian Railways, Hostel and Corporate kitchens". When asked as to how the packaged tomato products were better than the fresh tomatoes, Ms Dua explained, "Problem with fresh tomatoes is that they are seasonal and perishable. Hence neither their quality nor price is consistent. Consequently, the chefs and the kitchen managers are never sure of costing and outcome from taste point of view of the dishes that they prepare. However, the processed tomatoes in comparison are not only easy to store with practically no wastage, they are also fairly consistent in pricing and taste. This therefore make them easily manageable, cost effective and favourable among the users". Explaining the longer shelf life and quality of the products, Ms Dua said, " Our products are made from 100% handpicked quality tomatoes. We don't add sugar or salt in our products at all". Explaining further she said, "Most of the manufacturers in unorganised sector add sugar or salt for two reasons. One, to increase the 'Brix' (unit to measure concentration) of the products artificially. Two, to enhance the shelf life as salt acts as preservative. Knoxx products are manufactured in one of the most advanced technology based plants. We heat our goods up to 120 degrees celsius there by killing most of the bacteria to guarantee longer shelf life of 24 months without the use of preservatives while maintaining natural taste which is the nearest to the natural one. Besides, the packaging process as mentioned above also ensure hygiene of the products".

The reliable sources confirmed that all the legal and other formalities are almost complete and the Knoxx Global is almost ready to get in the market. The company officials are in talks with some good business houses to appoint Distributors at strategic locations to ensure smooth operations and best possible customer service.

As per reports the company officials are in talks with some Food Processing companies to supply Tomato paste in 234 Kilo drums to be used to manufacture sauces and Ready-to-eat curries.