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TBK Consult at Directions EMEA, Poznan, Poland 8-10 October 2014
TBK Consult Partners to present sessions on Business Model Management, Channel Development & Social Selling. TBK Partners are also available to conduct complimentary reviews to assess software companies’ readiness for local and overseas growth.
This year Microsoft’s European Directions EMEA Conference will attract more than 1,100 partners from Europe, Asia and Africa making it an excellent opportunity to build relationships, which can accelerate software companies’ national and international expansion. However, while growth opportunities are vast, without a proven approach, ad-hoc expansion can lead to strategic missteps, delays and unnecessary expense.
Therefore, TBK Consult is offering a complimentary readiness review that will assess software companies’ fundamentals for national or international expansion. The review covers issues such as:
· Attractiveness of a solution to new markets or customer segments
· Credibility of the solution for new markets or customer segments
· Competing with established vendors in new markets or customer segments
· Ability to execute effectively
This review will identify any gaps and TBK Consult will provide recommendations on how to address them based on best practices developed from assisting Microsoft ISVs with similar challenges.
Meet TBK Partners Steen Helmer, https://www.linkedin.com/
8 October 16:30 Business Model Management + Channel Development & Management - Steen Helmer & Leon Rubinstein
How do you build or change your business model to be aligned with the new market demands on Cloud? How will you be able to align and communicate your business model internally and externally for customers and business partners?
Be inspired with a framework to design, develop and implement productive business models and partner channels worldwide. We will review the fundamental principles guiding successful business model management, channel development, and identify those pitfalls, which causes most business models and channel initiatives to fail.
9 October 13:30 How to use LinkedIn to increase your Individual and Organisational Effectiveness with Bert Verdonck and Dajana Kapusova from the TBK Consult Network Partner, Really Connect.
Social media, especially LinkedIn, has had a big impact on the personal and organisational effectiveness of ISVs and businesses in general. LinkedIn is re-defining how the most influential Business Leaders and organisations are empowering their teams. However, many companies fail to understand the power of LinkedIn and how it can transform their Sales, Marketing and Recruitment processes. Understanding what’s possible is the first step, and that’s what this workshop will show you how to do.
During this interactive and practical LinkedIn workshop, you’ll be shown:
• The Fundamental principles of a successful LinkedIn strategy
• How to implement a LinkedIn strategy at an individual, team and divisional level
• How to use LinkedIn to brand yourself, your team and organisation
• 5 step success strategy to find clients
• How your LinkedIn Company page can be used as a powerfully targeted marketing tool