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Follow on Google News | For Advertising Week (9/29-10/3/14)...The Two Most Important Things in Advertising are as followsThe two most important things in Advertising are as follows: 1) For the ad agency..Keeping the account. 2) For the Advertiser..Selling a lot more stuff and making a lot more money! Here is some information for ad agencies, advertisers and the media.
HERE ARE SOME THINGS THAT WILL BE VERY INTERESTING TO ADVERTISING AGENCIES, ADVERTISERS AND MEDIA COMPANIES: FIRST AND FOREMOST...THE TWO MOST IMPORTANT THINGS IN ADVERTISING ARE AS FOLLOWS: 1) For the Ad Agency...Keeping the account 2) For the Advertiser...Selling a lot more stuff and making a lot more money With these goals in mind, Robert Barrows, President of R.M. Barrows Advertising & Public Relations in San Mateo, California has developed the “The Five Commandments of Advertising.” “The first four Commandments of Advertising are about keeping the account and keeping your job, and they apply to just about every business,” says Barrows. The fifth Commandment of Advertising promotes some advertising math Barrows developed that can help all kinds of businesses make a lot more money. The math is called “The Barrows Popularity Factor.” “The Barrows Popularity Factor” is an easy-to-use mathematical formula that actually lets you QUANTIFY the relationship between advertising and sales. You can see an ad about “The Five Commandments of Advertising” http://barrows.com/ The commandments are as follows: 1) Never do anything to endanger the account. 2) Never do anything to endanger your boss. 3) Never do anything to endanger your job. 4) In short, never do anything. 5) And the Fifth Commandment of advertising is to read a booklet that Barrows wrote about the math he developed. The booklet is called “The Barrows Popularity Factor.” Businesses of all kinds can use the math to help them make a lot more money...And, as they say in advertising...It really works! You can read more about “The Barrows Popularity Factor” and download a booklet called “The Barrows Popularity Factor” for $4.95 at www.barrows.com/ NOW...IN ADDITION, AND ESPECIALLY DURING ADVERTISING WEEK... MEDIA COMPANIES THAT OWE THEIR EXISTENCE TO ADVERTISING ARE ALSO INVITED TO TAKE A LOOK AT SEVERAL PROPOSALS THAT BARROWS DEVELOPED THAT COULD HELP MEDIA COMPANIES MAKE A LOT MORE MONEY. Here is an overview of the scope of these proposals: *All six of these proposals could generate tremendous advertising revenues for large and small newspaper companies. *Four of these proposals could generate tremendous advertising revenues for television and radio companies. *Three of these proposals could generate tremendous revenues for internet media companies and the internet divisions of media companies. *One of these proposals could generate tremendous revenues for newspaper companies and book publishing companies that publish things like cookbooks, nature books and how-to books. *And one of these proposals could also generate tremendous advertising revenues for occasions like Halloween, Thanksgiving, the Holiday Season and Valentine’s Day. Companies that would be interested in taking a look at these proposals should contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations at 650-344-4405. In the meantime, have a Happy Advertising Week...and be sure to check out the Five Commandments of Advertising. It will give you a lot of things to write about for Advertising Week. Here is the link again: http://barrows.com/ For more information, contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California at 650-344-4405. End
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