Italian Freelancer To Launch Online Advertising Community To Fight Search Engine Monopoly Over Ads

GENZANO DI ROMA, Italy - Sept. 27, 2014 - PRLog -- Italian freelance writer and artist, Luana Spinetti, has announced the launch of a forum-based, free-to-join advertising community. Called Sponsored Circle to emphasize the spontaneous, human interaction between brands and influencers, with no middleman, the community will open to the public on October 2, 2014, and will provide several services in addition to a forum for the marketplace, including ebooks, e-courses, webinars, educational blog posts, a newsletter and a free directory for Influencers to feature their websites and blogs.

"I created Sponsored Circle to offer advertisers and website owners an alternative to networks that will focus only on PageRank and other external metrics to evaluate websites," says Spinetti, "My volunteers and I believe that the sponsorship value of a site lies in its internal metrics, such as the number of subscribers, analytics and social engagement, not in numbers that may reflect the biased opinion of a search engine or an external service."

A creative blogger and a known SEO rebel, Spinetti believes in the independence of the media and webmasters from centralized Internet powers such like Google or Facebook, that put brands and advertisers at risk of getting blind in front of a website that's poorly ranked by search engines but that could bring in the targeted traffic and conversions the brand is looking for.

After the Google ban of MyBlogGuest and other link networks in March 2014, the need of initiatives like Sponsored Circle is pressing for those who want to relieve themselves of pressing search engine guidelines and see the Web as an opportunity to find exposure and earn an income.

Sponsored Circle is on a mission to educate brands (advertisers) and influencers (bloggers, website owners) on the benefits of collaborating with each other, without middleman nor commissions, toward the common advertising goal and the several creative ways brands and website owners can give life to sponsorships that give results in terms of branding and conversions.

The core message of Sponsored Circle is that advertising is talking topic between brands and influencers -- search engine intrusions are not welcome.


About Luana Spinetti

Luana Spinetti is a multi-specialized freelancer based in Italy and CEO of LuanaSpinetti.com. She started out as an illustrator on commission and sponsored blogger working with brands and advertisers in 2007, but she upgraded her business in 2009 to offer more services to her clients, including web design and copywriting. Spinetti believes in Free Culture and in the Internet freedom.

For more information about Sponsored Circle, please visit www.sponsoredcircle.com and @SponsoredCircle on Twitter.