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Festive Discounts – The Online Start Up Market
Analysis says that the e-commerce industry will see turnovers crossing more than a Billion by October end. Customers are lured by huge discounts and websites apply all marketing techniques in attracting a buyer to their page! With most of them accepting all forms of financial transactions including credit cards, debit cards, internet banking and even cash on delivery, it will only take a couple of minutes to buy a product/service online.
While the majority of customers wait for the festive season to begin to avail these discounts, an increasing group of concerned population doubts the real intentions behind these discounts. Is festive season just another reason to spend more money on products a customer doesn’t actually need? Are these discounts and offers a mere trick to pull a customer into spending more that he/she can afford?
While biggies like Amazon, Flipkart, Snapdeal, Shopclues etc. have already announced their offerings, here is one start up that seems to be unaffected by all this festive gala happening around.
Click On Care is a health and wellness based e-commerce website that is merely a year old into business. Competing with established leaders in the industry, it has fast grown into a prominent player in this arena. “Discounts and offers are luring, but not for our market. We offer a range of products which are not only unique and premium but also delivered in places where even the manufacturer cannot reach. Our offerings have been well discounted not just for the festive season but ever since our inception", says Mr. Akshat Malik, ClickOnCare founder.
Click On Care.com is rapidly gaining momentum in the online segment for premium range of cosmeceutical, nutraceutcal and dermocosmetic products and manages to introduce niche healthcare products from all over the world to Indian customers. While the rest of them spend huge amounts on advertisements and promotions during the festive season, websites like these make sure their products are priced right throughout the year and have their own set of loyal customers who get back to them every time.
These kinds of discounts and offers always carry a ‘conditions apply’ tag and customers only end up shelling more money than what they had in mind. Discounts and offers are good, but it is up to the customers to verify the authenticity of the same before spending money. The quality of products and service offered, the real selling price of the product, the actual worth of free gifts are all few check points one needs to keep in mind before clicking the ‘Pay now’ button.
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