New Tool Helps Businesses Understand Brand Position

PITTSBURGH - Sept. 24, 2014 - PRLog -- Much of the frustration in marketing comes from what business owners don't know: where they stand.

Integrated Marketing firm MASSolutions has created a new, free tool to offer answers and insight.

BrandScore, available at massolutionsroadmap.com, is an easy-to-complete form that business leaders can complete in minutes. MASSolutions' team of experts will review each company's branding efforts and offer feedback through a free consultation.

Though the BrandScore is not as in-depth as a full-scale Brand Audit ─ an integral step in the MASSolutions Integrated Marketing Roadmap service ─ it incorporates important markers for messaging and visual presentation that can transform companies from mediocre to thriving, according to MASSolutions President and CEO Dave Mastovich.

"BrandScore falls in line with MASSolutions' goal to create marketing clarity for clients," Mastovich says.

"Our Integrated Marketing Roadmap offers all the intel, action items and advice to take clients to a strong marketing position, one that creates more satisfied customers and a better bottom line. The BrandScore offers a quick look at a company's current marketing state and is an important first step toward marketing that delivers results."

Businesses who take advantage of the tool can gain valuable insight in three key areas: brand messaging, social media traction and visual presentation.

Headquartered in Pittsburgh, Pa., MASSolutions focuses on improving the bottom line for clients by creating solutions for small to medium-sized businesses as well as large corporations in energy, education, healthcare, manufacturing, financial services and insurance as well as many other industries. For more information, visit www.massolutions.biz. To to schedule an interview with Mastovich, contact Kecia Bal, MASSolutions PR and Storytelling Specialist, at kecia@massolutions.biz.