Julep utilizes the power of browse abandonment offering from bubblebox:media

From modest beginnings in Seattle, Julep has risen from a small boutique shop to a thriving eCommerce cosmetics empire. Part of the growth has been aided by bubblebox:media and its Triggered Messaging technology.
By: bubblebox:media
 
VANCOUVER, British Columbia - Sept. 22, 2014 - PRLog -- VANCOUVER, Canada – September 22, 2014 – bubblebox:media, a specialist in Intelligent permission-based Email Marketing, has enabled Julep to increase their sales rate by 3.3% using the advanced browse abandonment software of Triggered Messaging.

Triggered Messaging uses the latest database architecture, processing web behaviour and eCommerce data in real-time with great ease-of-use. Using the clients existing ExactTarget email account and Magento eCommerce platform, it drives conversions on client websites with highly targeted, relevant, real-time content. In the case of Julep, they have taken full advantage of the Triggered Messaging cart and browse abandonment component.

Jane Park – CEO and founder of Julep said “[at Julep] we love the personal touch for our customers, whether that is in our salons or online as part of our Maven club. bubblebox:media and Triggered Messaging has enabled us to further this connection through inserting personalised (browsed and carted) content into our emails, ensuring they are relevant to our members.’’

The browse abandonment technology works by implementing script to each page of the Julep website which records members browsing and cart journeys. With an engaged and loyal customer base the ability to offer up this kind of information enables the retailer to capitalise on customers personal (or crowd-sourced) browsing behaviour.

Tracey Gordon, Client Services Director at bubblebox:media said on the subject of browse abandonment ‘’We are very happy that Julep are seeing positive results from their implementation of browse abandonment’’. Tracey continued ‘’we are always here to assist our clients with implementations but in this instance Julep ran the project with very little input from our team. I think this is encouraging to other retailers as it shows the ease of use Triggered Messaging offers. Julep leveraged our strategic and tactical consultancy to gain most out of the technology’’.

It is estimated that online retail sales in the United States will grow by 57% by 2018. These sales are expected to grow from $263 billion in 2013 to $414 billion in 2018*. With technology advancing every day for retailers, Julep and bubblebox:media are at the forefront of this new wave.

Julep is one of the worlds fastest-growing beauty brands. The company has Azure Capital, Altimeter Capital, Andreessen Horowitz and Maveron named as investors. In May of 2014 the company released The Plié Wand – a pioneering nail varnish tool developed by Julep with the help of its customers.

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About bubblebox:media

Since inception in 2008, bubblebox:media has been delivering intelligent email marketing technology and consultancy to leading brands across Canada and the US. We have an agnostic approach to the technology we deploy and as a result we tend to have more exposure to the solutions available for the modern email marketer. We like our clients to continuously improve and deliver technology through a more consultative approach - deploying technology that's appropriate for our clients budget and available resource. For more information, please visit http://www.bubbleboxmedia.com.

About Triggered Messaging

Triggered Messaging enables the ability to - engage, recover and convert. Engage customers and prospects by leveraging real time personalised and dynamic content, web data and transactional data in every email that you send; Recover shoppers who abandon any online process with cart, browse and form abandonment recovery. Convert site visitors with personalised and up-to-the-second dynamic content. Triggered Messaging uses the latest database architecture, processing web behaviour and eCommerce data in real time, at a lower than ever price point, and with great ease-of-use. Using the client’s existing email and eCommerce platforms, it drives conversions on client websites with highly targeted, relevant, real-time content. For more information, please visit http://www.triggeredmessaging.com.

About Julep

Founded in 2007, Julep is breaking all the rules in beauty – it’s truly a next generation beauty company. Leveraging social media to connect with (and collect feedback from) real women in real time, Julep launches over 300 toxin-free nail colors, cosmetics, and skincare products each year. By infusing rapid development principles with the latest beauty innovations, Julep brings products to market 10X faster than traditional beauty brands, distributing them via its Maven monthly subscription program, an e-commerce site, and in stores at Sephora and Nordstrom. Based in Seattle, Julep has raised $56 million from leading venture capital firms Andreessen Horowitz, Madrona Venture Group, Maveron, Azure Capital, and Altimeter Capital, as well as celebrity backers such as Will Smith and Jay-Z.

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bubblebox:media
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Tags:Retail, Beauty, Ecommerce, Email Marketing, Cart & Browse Recovery
Industry:Beauty, Retail
Location:Vancouver - British Columbia - Canada
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