Bloomberg Sports, MVPindex Announce Multi-Faceted Analytic Evaluation Partnership

Combined Effort Will Create A New, Comprehensive Measurement Tool For Overall Athlete Impact On and Off The Field
By: Joe Favorito
 
NEW YORK - Sept. 18, 2014 - PRLog -- Bloomberg Sports, the world’s leaders in sports analytic technology and the newest member of the STATS global network, and Dallas-based MVPindex today announced a new partnership designed to combine the strongest performance analytics in sports with the most robust social media statistics in the industry, forming a new way of analyzing and developing an overall athletic performance measurement. The new partnership is designed to help enhance and quantify engagement for brands, consumers and media companies around sponsorable sports-related assets such as teams, leagues, athletes and venues.

The first combined effort studies the correlation between a football player's social media index and his fantasy draft projection level, which revealed that in a number of cases fans should avoid being swayed by "hot" social media figures whose fantasy projections do not measure up.   Another analysis underway centers on the BSports Power 50 European soccer players and the degree to which their play on the field mirrors -- or doesn't -- their performance in social media.

“This partnership with MVPindex underscores the various ways in which the new and advanced use of data can benefit fans, media companies and marketers to a much larger extent than has ever existed before,” said Bill Squadron, STATS EVP and head of Bloomberg Sports.  “By combining performance analytics with social media social engagement we will be able to provide a very unique look into every aspect of performance for an athlete, and see where and how social media impacts or doesn’t impact an athlete’s overall brand value and performance.”

“Companies are constantly looking to find the most efficient and effective ways to evaluate their engagements with athletes,” said Kyle Nelson co-founder and CMO of MVPindex.  “Our goal here is to combine all that is impacting performance on the field with what is being communicated off the field in social media and deliver the best and most intriguing snapshot possible to all those interested in real-time brand value analysis, versus survey-based analysis traditionally used today. We think this will help change the way athlete’s digital presence will be evaluated and valued going forward. We are proud to be working with BSports on this new groundbreaking partnership.”

The two companies expect to apply the MVPIndex social media scores to the BSports's performance and predictive analytics across all major sports.

About Bloomberg Sports

Launched in 2010, Bloomberg Sports (BSports) takes the technology developed by Bloomberg, the leading global provider in data and analytics, and applies it to the vast data analysis opportunities in sports. BSports delivers services for teams, broadcasters and athletes and boasts a consumer tool for European football, “Match Analysis,” a powerful predictive and analytic tool forecasting game results and scores to help bettors.  BSports has also developed pre and post-game commentary packs along with on-air graphics for broadcasters including Sky Sports, Channel 4, Turner and Fox in a number of sports. Bloomberg Sports was named by SportsPro (2014) as one of “50 Companies Shaping World Sport”, by Fast Company (2013/14) as Finalist for the “Most Innovative Technology Companies in Sport”, and by Mashable as one of the “Five Most Innovative Sports Brands for 2012”. For more information go to bsports.com.

About MVP Index

MVPindex is the professional sports industry’s first social media intelligence platform that measures the social media brand value of athletes, teams and leagues in real-time. MVPindex provides brands, teams, and leagues with data and analysis of the best performing content, competitive analyses, and the knowledge and best practices they need to create more impactful campaigns in the future. In addition, the company looks at the real time social and digital footprint of more than 20,000 athletes, and compares those footprints across sports.  Users of MVPindex data include top brands such as Under Armour and SuperStroke Golf, agencies such as Lagardere Unlimited, and sports teams such as the Kansas City Chiefs and Ganassi Racing.

For more information visit mvpindex.com

About STATS LLC


STATS is the world's leading sports technology, data and content company. The company passionately abides by a mission to revolutionize the way sports contests are viewed, understood, played and enjoyed. STATS' calling card consists of real-time scores, historical sports information, Associated Press editorial content, a turnkey fantasy sports operation and SportVU technology. STATS' worldwide client network of media companies and professional sports leagues and teams utilize a broad spectrum of dynamic in-game broadcast presentations and virtual images, multimedia enhancements and game analysis, and tactical coaching tools. STATS is owned by Vista Equity Partners. For a complete tour of STATS' sports content portfolio and solutions, visit www.stats.com.

Contact:

Joe Favorito, BSports/MVP Index |+1 917-566-8345 | fathernickerbocker1@yahoo.com

Nick Stamm, STATS LLC | +1 847-583-2110 |stamm@stats.com

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