Ifbyphone to Present at SMX East on Importance of Voice in Search and eCommerce

CHICAGO - Sept. 18, 2014 - PRLog -- Ifbyphone, provider of the leading voice-based marketing automation platform (http://public.ifbyphone.com/) for optimizing revenue generation through call analytics and automation, today announced its participation at the SMX East 2014 conference, taking place September 30-October 2 in New York. Ifbyphone will be sponsoring a booth, number 427, where they will demo their 360-degree call analytics and automation tools that enable enterprises and agencies to optimize lead generation and revenue growth. Ifbyphone executives will also be participating in two sessions where they will present on best practices for generating, analyzing, and optimizing phone leads and voice interactions.

Ifbyphone’s CEO, Irv Shapiro, will be speaking on the “Trends & Tactics In Mobile E-Commerce” panel on Thursday, October 2 at 1:00pm on the main stage. Ifbyphone’s Vice President of Sales and Customer Experience, Steve Dimmitt, will be presenting on “Call Tracking for Local Search: What Every Marketer Should Know,” on Wednesday, October 1 at 3:00pm in Theater B.

This news comes on the heels of Ifbyphone’s major announcement last week that they had acquired Mongoose Metrics (http://public.ifbyphone.com/press_releases/ifbyphone-acqu...) and raised an additional $30 million in new funding. The company’s comprehensive Voice360 platform has now processed over one billion minutes of voice interactions for businesses and agencies.

Smartphones have changed the way consumers find and engage with businesses. It is now routine for prospects to respond to digital search inquiries and offline advertising by calling businesses directly throughout the decision-making process. Ifbyphone’s Voice360 solution provides marketers with detailed analytics and insight from data captured before, during, and after every inbound call, as well as a full suite of call scoring, routing, and management tools to improve conversion rates from phone leads.

Search Marketing Expo (SMX) is the global search engine marketing conference series from Third Door Media, and SMX East 2014 in New York is expecting over 2,000 attendees and 44 exhibitors. The conference has 60 sessions on search engine marketing topics such as search engine optimization, paid search advertising and social media marketing on Facebook, YouTube and Twitter.

About Ifbyphone

Ifbyphone provides the leading voice-based marketing automation platform, Voice360, that businesses and marketing agencies rely on to connect, measure and optimize sales calls. Built specifically for marketing and sales, Ifbyphone’s cloud-based solution helps companies of all sizes optimize marketing spend across all channels, generate and convert more high-quality leads, and acquire more business over the phone.

Known for its unmatched ease-of-use and reliability, Ifbyphone’s Voice360 platform has successfully processed over one billion minutes of voice engagement for its customers. Organizations in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, healthcare, automotive, retail and logistics, and SaaS and technology. For more information, visit http://public.ifbyphone.com.

Ifbyphone and the Ifbyphone logo are trademarks of Ifbyphone, Inc. All other trademarks are the property of their respective owners.

Press Contact:
Steve Griffiths
Ifbyphone
+1-312-765-7952
sgriffiths@ifbyphone.com