Kenscio Delivers New features to Real-time Email Marketing

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Bangalore - Karnataka - India


BANGALORE, India - Sept. 17, 2014 - PRLog -- A matter of delight for all email marketers: Kenscio has announced incorporation of several new features to its flagship innovation-Real Time Personalisation (RTP). Developed by the R&D of Kenscio at Bangalore (India), these new product features will facilitate multivariate testing through content optimization, live Twitter & Facebook feeds, weather updates and built in APIs to integrate RTP features with various Email Service Providers and SMTP solution providers

Adding to the existing real-time email features like Countdown Timer, Inventory Status, website feed and time, location & device based personalisation, the newly introduced features of RTP will provide customer-interactive elements in an Email. These new platform feature take interactive Email Marketing to a higher echelon by:

1.      Increasing click rates substantially by engaging with the customers

2.      Introducing true multivariate testing of dynamic content to optimise the best performing content.

3.      Enabling visual-based two-way communication through live image content streaming in an Email

4.      Reinforcing brand awareness through live Tweets and Facebook feeds

5.      Imparting more relevancy to communication that addresses the weather condition prevailing in the targeted geography (For Ex: Weather based offers)

6.      Providing easier integration to a variety of email solution providers, email gateways and email editors with a simple to use API framework.

Mr. Manjunatha Kutarahalli, CEO of Kenscio, said, “This set of new features grounds a new milestone in the continuous effort of making Email Marketing more interactive. Our API framework facilitates existing email solution providers to offer our RTP features within their solution without much of integration work. The positive response received from the existing features, in fact, set the direction of installing these new ones. The time has come when a brand’s email can become official mouthpiece as well as a Sales agent for all its promotional activities.”

RTP was recently showcased at Teradata Connect 2014 event at London and subsequently it was released in Europe and USA market. “It’s all about triggering a conversation in a mailbox within a couple of seconds.” said Mr. Saurav Patnaik, CBO of Kenscio, “Grabbing the attention of email subscribers is not an easy job, but, making the emails ‘converse’ with subscribers can remove this difficulty. RTP is a result of integration of content marketing and Email Marketing Strategy, you simply talk to your customers through Email channel, in real-time.”

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About Kenscio:  Kenscio Digital Marketing Pvt. Ltd. is a strategic digital direct marketing company that is focused on R&D and consumer behaviour (aka Big Data) to ensure that businesses & brands get truly benefitted from the power of one-to-one engagement in Digital Media.

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Jyotirmoy Barman
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Tags:Email Marketing, Digital Marketing, Ecommerce, Online Marketing, Digital Direct Marketing
Industry:Advertising, Marketing
Location:Bangalore - Karnataka - India
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