Koru Swimwear® Practices an Eco-friendly Philosophy

The environmentally friendly and Florida based swimwear line aims for wellness of mind, body, and spirit while taking practical steps to save our environment.
By: Koru Swimwear
 
 
Earth-Friendly Koru Swimwear
Earth-Friendly Koru Swimwear
 
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Sept. 16, 2014 - PRLog -- September 12, 2014: Koru Swimwear® is releasing their new 2015 designs with a full body philosophy. The Florida based swim line is living out a company culture that focuses on the wellness of mind, body, and spirit in harmony with the environment. Founder Julie Stine drew inspiration from her New Zealand roots to create Koru, modeling it after the Maori symbol that symbolizes life, peace, strength, harmony, and new beginnings.

The 2015 collection will again feature gorgeous designs from Jay Alders in the Jay Alders Signature Print Collection for . Koru has partnered up with two different charities, 1% for the Planet and Healthy Seas, to continue giving back to the environment.

The 2015 Spring / Summer Collection features active swimwear, lifestyle swimwear, Jay Alders Signature Print Collection, and the beach covers which are made of hemp linen and organic cotton.


ABOUT KORU SWIMWEAR Koru Swimwear® began with an idea to provide eco-friendly swimwear for women who seek quality, function, fashion-forward trends, and a sense of environmental responsibility.

Designer, Julie Stine, wanted to incorporate eco-friendly fabrics and responsible textile manufacturing processes to swimwear for both sport and leisure. She drew inspiration from her New Zealand roots to create the Koru Swimwear® brand. Because New Zealand is considered to be one of the most environmentally responsible countries on the planet, everything that goes into the production of this line is with an eco-minded approach - from the recycled hangtags, to the compostable retail packaging, to the organic cotton accessory bags they come in, and, of course, to the production of the fabric.

ABOUT JAY ALDERS Jay Alders is a fine artist, photographer & designer whose distinctive style & imaginative prowess is recognized around the world. His intricate brushwork, intense colors & superb compositions bring to life his signature elongated figures & stylized forms.

Alders has been pursuing his lifelong dream of becoming a thriving professional artist since he was a child. His outlook on success is best described by him in a recent interview with ESPN, “Some people wait around for opportunity to come knocking. I prefer to just build my own door and open it.”

INVOLVEMENT
Jay’s work has been featured in Galleries from New York City to California, Art Tours in Brazil, Surf Exhibitions on the North Shore of Oahu and 2008 X-Games. Organizations like Emergen-C, Billabong, Endless Games, Donavon Frankenreiter,Ted Shred’s and Original Longboards all have licensed Jay’s Art for their Internationally distributed Product lines.

In November 2009, Jay was described as “The Artist who is Everywhere” by ESPN because of Jay’s constant globe trotting and impressive industry involvement. Alders has collaborated and/or toured with talented friends such as: G. Love, Donavon Frankenreiter, Matt Costa, ALO, Sean Davey, Paula Fuga, The Slater Brothers, Echo Movement, Greg Noll, John Butler Trio, Rob Machado and Guns N Roses’ guitarist, Ron “Bumblefoot” Thal to name a few.
Prestigious media outlets & organizations like Surfer Magazine, FuelTV, Surfline.com, SIMA, Line Up Magazine, Longboard Magazine, Eastern Surf Magazine, FHM Magazine, Penthouse Magazine, Curl Magazine, RagMag & GoOutside Magazine all showcased Jay’s artistic endeavors. You’ve seen Jay Alders’s artwork on the covers of Surfer’ Path Magazine and Brazil’s Alma Surf Magazine who also named Alders, “The Best Surf Artist of the Past Decade in 2010“. You’ve seen Alders art on the covers of albums by such artists as Echo Movement and Mishka.


ABOUT HEALTHY SEAS
Koru has partnered with Healthy Seas to help support their waste to wear campaign of using discarded ghost fishing nets as a recycled byproduct that eventually ends-up in consumer products such as Koru Swimwear®. Healthy Seas is the non-profit organization that pulls these discarded fishing nets from our oceans and sends them to ECONYL®. ECONYL® is an Italian based company that manufactures the post-consumer waste into 100% recycled nylon fibers that Koru Swimwear® uses in their fabric.

Healthy Seas is a joint venture of a non-governmental organization and two businesses that share a common mission: They have joined forces to clean the oceans and seas of marine litter such as derelict fishnets responsible for the needless death of marine animals. Healthy Seas aims for sustainability, in both an environmental and an economic sense. This is why Healthy Seas finds more uses for recycled fishing nets by recycling them into high-quality raw material for brand new products such as socks, swimwear, carpets and other textiles. With every new product produced, there is reduced the waste in our seas.

ABOUT 1% FOR THE PLANET
Corporate philanthropy in America averages somewhere around one-tenth of 1% of sales. It represents only 4% of total charitable giving. While Americans gave a record $306 billion to charity in 2007, the environment received significantly lower funding than any other sector— less than 2% of the total. Some estimate that there are more than 1,000,000 public charities around the world focused on issues of sustainability. 1% for the Planet is helping to tilt the scales of giving toward the thousands of under-funded nonprofits dedicated to the pursuit of sustainability, to preserving and restoring our natural environment. Since its inception in 2002, the 1% network has become one of the largest funders of environmental work around. Membership consists of more than 1,400 businesses in 38 countries, together giving over $15 million annually to over 2,000 environmental groups worldwide. To date, 1% for the Planet has initiated over $50 million in environmental giving. Koru Swimwear is a member of 1% for the Planet, to help boost corporate giving to aide our environment.

Media Contact
Molly Tullis
***@koruswimwear.com
1.219.477.9048
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Tags:Fashion, Eco-fashion, Swimwear, Causes, Bikinis
Industry:Apparel, Fashion
Location:United States
Subject:Partnerships
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