100% Optical - Bold Vision for New European 2015 Event

LONDON - Sept. 16, 2014 - PRLog -- 100% OPTICAL –  BOLD VISION FOR NEW EUROPEAN 2015 EVENT

The UK’s Largest Trade Event For Optical Professionals

Will Be Bigger and Better For 2015…

Media 10, the mulit-award winning creators of 100% Optical have announced dates for the new 2015 event, which will take place at London’s Excel Saturday 7^th – Monday 9^th February 2015. 100% Optical was launched in February 2014 and established itself as the the UK’s largest audited trade event for optical professionals.

The 2015 100% Optical event will be a fresh new event for Europe, building upon the huge success of the inaugural event. The 5,000 visitors to last year’s show clearly demonstrated the need for a major new optical event for Europe, putting the UK on the creative hub map.

For 2015 the event will be 30% bigger than 2014. A number of new and improved features are being introduced to make it even more attractive to members of the optical industry within the UK, Europe and ROW. These include:

·      Expanded equipment and lens halls (including ZEISS, Heidelberg Engineering, Shamir, Bausch & Lomb (tbc) and Waterside Laboratories);

·      Back to back fashion shows; an exciting, busy schedule of seminars curated by the Association of Optometrists

·      More CET career and business development points

Key features of the event that proved so popular in 2014 will remain, such as the four clearly defined areas of focus (equipment and machinery, lenses, eyewear and business services); industry ‘hubs’ in each section to encourage networking and the launch of pioneering advancements in design and manufacturing; the specially designed entrance and tunnel that leads to the heart of the event; the large central networking bar; an extensive programme of international seminars (the 2014 event featured 90 hours of seminars with speakers from as far afield as Australia, South Africa, and Israel) and the emphasis on a strong visual experience for visitors throughout.

“100% Optical was inspired by a number of industry leaders who wanted a forward thinking, design-led, fresh optical event in London. We have managed to deliver that by getting tremendous support from leading brands and professional associations who are genuinely excited by what we have achieved in the space of just 18 months. 100% Optical is the biggest and most significant event in optics the UK has seen in decades – all in its inaugural year.  Imagine the opportunities that presents us all for the years to come. It is no wonder so many are joining up for 2015” Nathan Garnett, Event Director, 100% Optical

A number of top UK and International eyewear brands have already confirmed their attendance at 100% Optical in 2015 including: Mondottica, TD Tom Davies, götti Switzerland, LINDBERG, CAZAL, Inspecs, Claire Goldsmith Eyewear and Oliver Goldsmith sunglasses, MYKITA, Ørgreen, FACE A’ FACE, ic! Berlin, Menrad, Penine Optical, William Morris London, Zuma Eyewear and The Eyewear Company.

According to Bob Forgan, CEO, Visions Technologies Europe Ltd.,“100% Optical’s design has set a benchmark for other events in Europe to follow.”His sentiments are echoed in the growing, industry-wide anticipation for 2015’s event. Tom Davies, TD Tom Daviessays, “We have been impressed by 100% Optical’s passion and long term vision for the industry together with their understanding of the needs for both visitor and exhibitor. We cannot wait to be involved in next year's edition."

The 2015 100% Optical event will be backed by a comprehensive marketing and PR campaign targeting over 1.5 million eye industry professionals worldwide including buyers, designers, dispensers, optometrists, opticians, orthoptists, practitioners, laboratory managers, technicians, consultants ophthalmologists, surgeons and students.

More about 100% Optical can be found at: www.100percentoptical.com

Notes to editors:

About 100% Optical
100% Optical is the largest audited trade event for optical professionals in the UK. A new look show for Europe, 100% Optical is designed for opticians, optometrists, ophthalmolgists and dispensing opticians with over 2000 product launches, 90+ hours of educational seminars (including 100 CET Points) and a wealth of thought-provoking content. Organised in partnership with the Association of Optometrists, 100% Optical offers professionals three days of business, learning and networking. Launched in February 2014, the first event was a huge success, attracting over 5,000 professionals, featuring 200 exhibitors and amassing over 90 hours of educational seminars. These seminars attracted international star speakers from afar afield as Australia, South Africa and Israel.

About Media 10 Limited

Now in its 11^th year, Media 10 Limited is one of the most decorated publishing and events organising company in the UK. A privately owned company based, in Loughton, Essex, Media 10 Ltd have fast become one of the leading players in the media and events industry as a result of running some of the most iconic and successful brands in the country, including Grand Designs, Icon and Gurgle magazines and events such as Grand Designs Live and the world’s oldest consumer exhibition: The Ideal Home Show. More recent events have included The Coronation Festival at Buckingham Palace, Design Shanghai in China as well as the Ideal Home Show in Manchester.