News By Tag
News By Place
Stop Selling Print: John Foley, Jr. of interlinkONE, & John Tobe of Tobe Direct, Speak at Graph Expo
Stop Selling Print and Start Selling Solutions: How to Creatively Market and Sell Your Print, will explore how to transform from a commodity sales-focused print business to a solutions-focused model at Graph Expo 2014.
By: interlinkONE and Tobe Direct
Their session, Stop Selling Print and Start Selling Solutions: How to Creatively Market and Sell Your Print,will explore how to transform from a commodity sales-focused print business to a solutions-focused model.
“Year after year the interlinkONE team enjoys participating in Graph Expo in various capacities. This year is extra special for me as I'll be sharing the speaking stage with John Tobe. It's always great when we can bring expertise from both sides of the table together to benefit the community as a whole. John and I have similar yet uniquely different approaches to sales and marketing, so showcasing those, and much more, for our session attendees will be extremely beneficial for them” said John Foley, Jr., founder and CEO of interlinkONE.
For marketing or sales professionals, owners, and service providers looking to take their business to the next level, this session will demonstrate how to define niches, apply new and valuable marketing techniques, how to best utilize content marketing to tie it all together, and of course, how to transform your business to be successful for the long haul. “The transition that John [Foley] and I will be talking about in this session is one that my Tobe Direct team and I have been through and experienced the challenges of firsthand,” said John Tobe, President and owner of Tobe Direct. “I’m excited to be able to share what I learned from transforming my business for the digital age with the Graph Expo audience.” Foley added that “the print industry, like every other industry, is ever changing. There’s still a demand for print, in fact the service providers who are bold and taking risks are growing like never before. John and I are looking forward to showing how creative, effective marketing can generate leads for solution-based sales.”
This can’t miss session has limited seats and requires pre-registration available at http://graph14.mapyourshow.com/
Fee: $125 (counts as 1 session towards a value package plan)
Date: Monday, September 29, 2014
Time: 10:30 am - 12:00 pm CST
Location: Graph Expo. McCormick Place. Chicago, IL
Media Contacts: Donna Vieira, VP of Marketing, interlinkONE, and Courtney Tobe, Marketing Manager at Tobe Direct.