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Follow on Google News | Cleveland Brand Strategy Firm Kicks Off 8th Year with Blue-Chip Branding ProjectsCompanies and organizations from Seattle to New York have retained Viva La Brand for rebranding and to optimize their marketing.
By: Viva La Brand “Clients from around the country are engaging Viva La Brand because of our approach, which they associate with midwestern values. We are collaborative, practical and savvy and clients benefit from our dozens of years of experience working with an amazing array of clients,” said Laura Sheridan, President of Viva La Brand. “When we agree to take on a new client, we are as passionate about their business as we are about our own. We develop consumer research plans that are streamlined and effective. We’ve conducted dozens of brand strategy studies over the years and every one has helped our clients refine their messaging, spend their marketing dollars more efficiently and reach their goals faster,” continued Ms. Sheridan. “We apply the same disciplined approach to ad agency searches. We start by understanding our client’s goals, vision for their company and their budget. Only then can we begin our research to find the best long-term creative partner,” explained Ms. Sheridan. Viva La Brand’s clients (http://www.vivalabrand.com/ “We’ve worked with Laura Sheridan, President of Viva La Brand, for years and engage her on high leverage marketing projects that benefit from her strategic and disciplined approach (http://www.vivalabrand.com/ Viva La Brand works with starts-ups as well as established brands to identify the optimal approach to differentiating them and letting their uniqueness shine. Most projects start with customer research. Only after hearing directly from the end user can businesses sharpen their messaging so that prospective customers feel that “they’re talking to me.” “At the end of the day, a new tag line or logo isn’t going to grow a business. Understanding the customer is. That’s why we start by doing research. Instead of investing in a logo, tag line or “refreshing” About Viva La Brand Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Clinical Specialties, National Safety Apparel, Roman Fountains, Nottingham Spirk and independent day schools around the country. For more information, please visit www.vivalabrand.com. End
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