MEMA pets introduces ALU: A modern, easy to use, high quality vegan dog collar

RICHMOND, Calif. - Sept. 15, 2014 - PRLog -- RICHMOND, CA. (Sept. 15, 2014) - ALU is a dog collar designed with three goals in mind, Ease of Use, Quality, and longevity. ALU will first be launched on Kickstarter in late September, at limited just for Kickstarter prices, the campaign will run for 30 days and then ALU will be available on the MEMA pets website, ( where it will be sold at the regular MSRP. Customers are urged to subscribe ( on the MEMA pets website to be the first to know exact launch dates and stay in the loop for future projects.

The hardware used for ALU is all aircraft grade aluminum that has been CNC machined, chamfered, and hard clear anodized, resulting in a beautifully minimal unibody design. “ALU’s buckle comes together with rare earth magnets, contributing to our ease of use design. I have carefully engineered the buckle so that it is mechanically held together, metal to metal, the harder the dog pulls, the greater the clamping force gets,” stated Mehdi Malek, founder of MEMA pets. Watch how the buckle comes together here on the company’s youtube channel  MEMA pets on Youtube (

The webbing is handmade from natural renewable resources; such as Cork, which is waterproof, fire resistant, and mosquito repellent.  The extraction method of Cork is 100% safe for the tree and only done once every nine years. Hemp is the other textile used due to its strength and durability. Hemp also gets softer the more the dog wears it, and is naturally resistant to mold and ultraviolet light. “We set out to make a modern looking, easy to use, high quality dog collar, that will last your dog’s lifetime, and we believe so strongly in the quality of ALU that we guarantee the collar for life,” says Patricia Ochoa, Co-founder of MEMA pets.

Patricia Ochoa
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Tags:Dog Collar, Cnc Machined, Cork Dog Collar, Hemp Dog Collar, Machined Dog Collar
Location:richmond - California - United States
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