The Dallas Standard’s Training and Coaching Strategy

DALLAS - Sept. 12, 2014 - PRLog -- The Dallas Standard understands the value that superior training adds to an organization. They recently invested in an 80 page training guide to coaching in the workplace. This guide outlines a variety of different coaching techniques, but according to Taylor, their director of operations, what the company is most focused on is a one-on-one coaching format that pairs newer team members with seasoned mentors.

This combination of fresh perspective with experienced leadership ensures that everyone on the team has the confidence and enthusiasm to deliver innovative campaigns with a high return on investment. “We hire people with the intention of investing in their success,” explains Taylor.

Taylor does not invest more in people than they are willing to invest in themselves, however. Though the program is not designed as an independent study, new team members are expected to drive their own training. “How fast or how slow someone gets through the program depends on them,” he says.

The flexibility of the program allows for individual work ethic and personal motivation to play a role. In this way new team members feel a sense of ownership in their progress while developing confidence in their judgment and a level of professionalism.

The Dallas Standard on the Benefits of Coaching

According to Taylor, “Not only do our new team members benefit from our intensive training program, but there are multiple benefits to the coaches as well.” New team members develop the skills necessary to succeed and contribute while also developing a professional relationship with their respective coaches. They develop analytical and critical thinking skills by driving their own training and also by being able to ask questions of an experienced coach. As their knowledge and confidence grows, so does their self-esteem.

For the coach, there are a number of similar benefits. Coaches feel an increased sense of job satisfaction and also develop greater self-esteem, since being asked to coach is a compliment. They are also able to develop their critical thinking and analytical skills through interaction with their student, while also developing their strategic thinking skills as they seek new and more effective ways to transfer their knowledge. Also, being asked to coach is a way for those with experience to continue developing themselves professionally.

Taylor stated, “All of these benefits have a cumulative effect on the organization as a whole.” Increased confidence and job satisfaction translates into higher employee retention, while helping develop professional relationships from the start boosts the communication efficiency of the whole organization. “Investing in this training program is a way of investing in the success of the whole organization.”

About The Dallas Standard

The Dallas Standard is a premier consulting and marketing services provider with a dedicated team of exceptional professionals. By applying in-depth market analysis and demographic research, their promotional experts infuse each interactive promotional campaign they produce with a customized feel. This approach leads to meaningful connections between companies and their ideal customers. The Dallas Standard has built a reputation as an industry leader by forming these connections while providing a high return on investment for a diverse portfolio of clients. Whether working with a small local start-up or Fortune 500 giant, The Dallas Standard delivers sustained growth to bottom lines and brand awareness.