For Measurement Week 9/15-9/19/14: Measuring Publicity & Measuring the effectiveness of Advertising

SAN MATEO, Calif. - Sept. 12, 2014 - PRLog -- FOR MEASUREMENT WEEK (9/15-9/19/14)...

RE: MEASURING PUBLICITY, GETTING MORE PUBLICITY...AND MEASURING ADVERTISING

MEASUREMENT WEEK IS  9/15-9/19/14... A LOT OF THE INFORMATION FROM THOSE CONFERENCES WILL BE ABOUT HOW TO MEASURE THE EFFECTIVENESS OF PUBLICITY...

ANOTHER THING THAT COMPANIES MIGHT WANT TO TAKE A LOOK AT REGARDING PUBLICITY IS HOW TO GET A LOT MORE PUBLICITY IN THE FIRST PLACE...

..AND ANOTHER THING YOU MIGHT ALSO WANT TO TAKE A LOOK AT DURING MEASUREMENT WEEK IS HOW TO MEASURE THE EFFECTIVENESS OF ADVERTISING WITH SOME VERY EASY TO USE MATH THAT WILL SHOW YOU HOW YOU CAN ACTUALLY QUANTIFY THE RELATIONSHIP BETWEEN ADVERTISING AND SALES.

Here is some information about a proposal for a publicity based business that could help companies and individuals get a lot more publicity. Also enclosed is some information about some easy-to-use math that will help you measure the effectiveness of your advertising.

A) Regarding Publicity...

Along the lines of getting more publicity, Robert Barrows, President of R.M. Barrows Advertising and Public Relations in San Mateo, California, has developed a proposal for a publicity oriented web-based business that could help all kinds of authors, artists, entertainers and all kinds of businesspeople get a lot more publicity.

“It would be an ideal internet business for media companies because it would give media companies access to hundreds of thousands of potential advertisers for their various media properties, and they could also promote it in their own media,” says Barrows.

Revenues would come from listing fees, advertising fees, subscriber fees, ticket sales and ticket sales commissions.

Media companies and internet companies interested in taking a look at the proposal for the Publicity website should contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 650-344-4405.

B) Regarding Measuring the Effectiveness of Advertising...

Another thing that companies should take a look at during Measurement Week, and during every week of the year, is some marketing math that Barrows developed that will show you a very easy way to measure the effectiveness of your advertising.

The math is called “The Barrows Popularity Factor” and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk.

“It’s math that will show you how you can actually quantify the relationship between your advertising and sales, says Barrows, and it can help your company make a lot more money.”

The math and how to use it are explained in a booklet called “The Barrows Popularity Factor” which you can download for $4.95 at www.barrows.com. You can read the whole booklet in about an hour and the math is so easy to use that all of the calculations can be done by one person, in moments with just a simple calculator.

“Anyone who spends any money on any advertising anywhere should read this booklet immediately,” says Barrows. “It will give you more of the information you need to make key marketing decisions with far less risk.”

For more information, contact Robert Barrows at R.M. Barrows Advertising & Public Relations at 650-344-4405, www.barrows.com.