Revealing New Book Explains Emerging “Company Disconnect” Trend and Opportunities in Business

Art Suriano’s Insider Business Expertise and New Book "The Ultimate Customer Experience" Reveals Insight and Steps to Build Customer Loyalty and Sales
 
Sept. 8, 2014 - PRLog -- With thirty-five years of experience in business solutions, marketing and training for major retailers like Kohl’s, Revlon, Petco, Barnes & Noble and more Art Suriano understands the complexities of running a business and how even successful companies can shift off course. Suriano’s new book “The Ultimate Customer Experience” published through (AuthorHouse LLC) reveals an effective patented methodology to get businesses back on track, acquire more customers and most importantly keep them.

“The Ultimate Customer Experience" defines how a company can reach its full potential, and exposes common errors that are detrimental to any business type.  When a positive business culture is formulated and consistency is maintained, productivity and sales will increase, and disconnect will be eliminated.” says Suriano.

"The Ultimate Customer Experience” uncovers the truth behind Company disconnect, and why many businesses cannot sustain customer loyalty. This practical publication provides all businesses, regardless of size or industry, effective solutions to improve Company culture, consistency, productivity and sales.Acquiring customers, and keeping them, is the most important part of securing the future of any business.  Companies can no longer ignore or hide behind a weak economy, industry competition and nominal customer traffic, which are only partially responsible for declining sales. Businesses need innovative and dynamic solutions to improve the customer experience. When companies continue to lose business the only solution is to improve sales through customer satisfaction. This book tells businesses what other books don’t...step-by-step how to achieve “The Ultimate Customer Experience.”

Suriano is the CEO of The TSi Company and has been partnering with major retailers and corporations for more than 20 years, successfully helping them enhance the customer experience, utilize innovative technology, and improve sales, performance, productivity and company culture.

“The Ultimate Customer Experience” provides a detailed outline, “mini-lessons” and engaging antidotes that easily instruct business owners and staff how to build a stronger corporate culture motivate employees and teaches that “there is no one or nothing more important than the customer.

According to “The Ultimate Customer Experience”:

- 89% of consumers have stopped doing business with a company after experiencing poor customer service. Source: RightNow Customer Experience Impact Report.

-Attracting a new customer costs 5 times as much as keeping an existing one. Source: Lee Resource Inc.

-Customer loyalty can be worth up to 10 times as much as a single purchase. Source: White House Office of Consumer Affairs, Washington DC.

Excerpts from “The Ultimate Customer Experience”

“CEO’s and high-level executives have wholeheartedly told me how passionate they are about the customer and how vital outstanding service is for the success of their business. These executives create all kinds of programs like “Customer First” and “The Customer Matters Most.” However, these programs often fail because the problem is usually not found at the top. Rather, disconnect exists between the vision and objectives of the CEO and the front-line employees, who interact with the customers. Every type of business deals the customers. How those customers are treated is what makes one business more successful than another. Even if your company is business-to-business and does not serve the general public, you still have customers to serve and they expect a quality experience when they interact with your company.”

“Consistency is vital. Maintain consistency within corporate and field communication, training methods, policies, procedures and all other areas of your company. This is the key to building a successful business. Lack of consistency is the number one cause of disconnect and disconnect destroys businesses and hinders them from reaching their full potential.”

About The Author

Art Suriano is the CEO of The TSi Company. With 35 years experience working and training major retailers and leaders in a wide variety of industries including retail, service, hospitality  and more. Mr. Suriano’s expertise and knowledge have resulted in clients’ large and small experiencing improvement in all aspects of their business. Mr. Suriano is a business executive, author, public speaker and an award-winning music composer.

"The Ultimate Customer Experience” ISBN 978-1-4969-0929-9

“The Ultimate Customer Experience” is available at www.thetsicompany.com  Paperback and e-book formats AuthorHouse,Amazon, Barnes and Noble, RetailLife.com and more

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