Unique 54-Hour Marketing Marathon Weekend Starts Sept. 12-14

SANTA ANA, Calif. - Sept. 8, 2014 - PRLog -- Starting Friday, Sept. 12 at noon to Sunday, Sept. 14 at 6 p.m., an estimated 70 volunteers will take part in a 54-hour marketing marathon event to benefit Playworks SoCal. This unique marketing event is organized by Forge 54, an Orange County based nonprofit made up of marketing professionals and students who donate their time and talent to create new marketing assets for another local nonprofit.

"This event was created for young marketing professionals and students to make a difference in their community" said Torrey Tayenaka, President of Forge 54. “By joining together, we are able to really make something bigger than what they could have done on their own,” Tayenaka continued.

Using their varied experience and skills, Forge 54 volunteers will provide Playworks with tools to help promote their mission of improving the well-being of children through safe, meaningful play. Playworks can expect to receive tools such as a mobile app, high-quality video commercials, graphics and web design, professional photography, PR plans and social media plans from the Forge 54 team.

Due to the success and growth of Forge 54 this year, a location change has been announced. DGWB (http://www.dgwb.com/) in Santa Ana will be donating office space for the 2^nd annual event.

"The DGWB office space will give us the space we need for our growing team members, mentors, sponsors and leaders" said Tayenaka.

In further support of their event and volunteers, Forge 54 launched an Indiegogo campaign to help make the event possible. About 70 percent of the goal has already been raised with the campaign continuing through Sept. 17. Community members and businesses interested in helping donate or sponsor the 2014 Forge 54 event can do so by visiting their Indiegogo campaign page (https://www.indiegogo.com/projects/forge-54-marketing-wee...) or by donating through the Forge 54 website (http://forge54.com/sponsor/).

About Forge 54

Created by Torrey Tayenaka and powered by Sparkhouse, Devise Interactive and Ad2OC, Forge 54 is a collaborative, weekend-long marketing experience where advertisers, designers, developers, creatives, professionals and students donate their time and talents to create, inspire and support great causes. During each high-energy 54-hour event, Forge 54’s expert creative teams adopt a nonprofit organization and work together to revamp their marketing and branding efforts. More information is available on the Forge 54 website (http://forge54.com/) and Facebook page (https://www.facebook.com/Forge54).

About Playworks

Playworks is a national organization who believes recess should be a fun, safe and inclusive time for all children. They are the only nonprofit organization in the country providing trained, full-time coaches focused on recess to hundreds of low-income schools in major urban areas. Coaches encourage kids to bring out the best in themselves and each other, and kids learn the value of fair play, compassion and respect. Playworks also provides training and technical assistance to schools, districts and youth organizations to ensure that every kid can have safe and healthy play that will transfer to success in the classroom and life. More information available on the Playworks website (http://www.playworks.org/).