Ideal Standard sets new innovation standards with award-winning Ceraplan III mixer series

DUBAI MEDIA CITY, UAE - Sept. 4, 2014 - PRLog -- Ideal Standard sets new innovation standards with award-winning Ceraplan III mixer series

Exclusive iF Gold Awards recognizes exceptional design achievements

Ideal Standard, one of the leading providers of innovative bathroom solutions operating across Europe, Middle East and Africa, is all set to set new standards in bathroom designs with the award-winning Ceraplan III brassware range of fittings enhancing comfort and practicality to unprecedented levels of excellence.

The Ideal Standard Ceraplan III range, which includes basin, shower, bath & shower and kitchen mixers, is available and will revolutionize the bathroom experience across the region.

The globally-acclaimed Ceraplan III range won the prestigious 2014 iF Design Awards in the product design category earlier this year. iF design awards, acknowledged for over 60 years around the world as a symbol of exceptional design achievements, were handed over during the Hanover Exhibition in Munich in February 2014.

These stunning Ceraplan III fittings not only look the part, but also come with water and energy saving technologies, like flow rate regulators & click technology, creating a timeless selection of taps that offer comfort and practicality. The timeless nature of the product helps create the ideal bathroom, as standard.

The click technology helps save up to 50% of water. By only opening the mixer until one feels slight resistance, one can get 6 litres of water per minute delivered, without any loss in the flow as the water is mixed with air, as opposed to 11-15 litre/min when the mixer is fully open, depending on pressure. The basin and basin Grande mixers have versions with integrated regulators, which provide maximum 5lt/min flow rate, irrespectively of water pressure.

This modern Ceraplan III series presents its new models for basins of all sizes. Its double height provides wider breadth of flow, making hand-washing much more comfortable.

“The high operability of Ceraplan III, in combination with its exceptional design, displaying a slightly cubistic, minimalistic architectural trend, makes this series ideal for the modern way of life in the region. This is part of our endeavour to bring the award-winning world-class design to the discerning Middle East clientele, and our continuous strive for quality and standards,” said Dimitra Dotsia, Marketing Manager of Ideal Standard Gulf

She added: “Ceraplan III fittings have taken on an award-winning re-design, creating a range of affordable brassware fittings to effortlessly integrate with their surroundings. The contemporary design ensures the range will sit perfectly in any space, enhancing the quality feel of the bathroom.”

Bringing together a unique mix of beautiful design and functional excellence, Ideal Standard creates a beautiful use of space with its curved, flowing surfaces in bathroom solutions which is approachable, useable, practical, comfortable and ergonomic.

About Ideal Standard:

Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 30 countries across Europe, Middle East and Africa. Ideal Standard MENA, sister company of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Jado, Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. The Ideal Standard, Jado, Armitage Shanks, Ceramica Dolomite, Porcher, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.

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