Re-imagines Browser Based Learning with Extension Upgrade

Startup announces new look, feel and streamlined functionality for Chrome language tool
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* Startup
* Edtech
* Chrome Extension
* Language Learning

* Education
* Technology

* Bala Cynwyd - Pennsylvania - US

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BALA CYNWYD, Pa. - Sept. 3, 2014 - PRLog --, a free cross-platform solution that allows users to learn a language while browsing the web, announced today the release of a new version of its popular Chrome Extension tool. The upgrade provides users with enhanced control over word collection and display options and defines a separate web-based learning zone for practice and review. The slimmer, drop-down design also reflects the tool’s enhanced suitability for learners in professional and office-based settings. is an open learning platform that helps users find articles, make sense of language and learn vocabulary systematically as they browse the web. With the new extension, users visit a website, select the words they want to learn, receive in-page definitions and create flashcards to view later. Unlike translation and dictionary tools, now divides the experience into two complementary stages: learning vocabulary from context and dedicated practice and review.

“Surfing the web in another language is an essential learning activity because it unites learners with real language that is relevant and meaningful to them,” explains CEO & Co-Founder Dr. Jan Ihmels. “Going without whole-page translation acclimatizes users to target language rich environments and teaches learning from context. The new extension is also a pretty handy tool when you need to interact with foreign language text in a professional or research based settings.”

The patent-pending technology behind’s platform uses big-data paired with spaced repetition to help users bootstrap their way to fluency. released its first Chrome Extension last August and has since grown by 300k users, adding a web and mobile apps for iOS and Android to its ecosystem of learning products.  The new extension is available for download for free in the Chrome Web Store (

Meredith Cicerchia
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