SmilePalooza! Founder Dr. Darold Opp Focuses on Gamification as a Successful Growth Hacking Strategy

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Dr. Darold Opp
Dental Marketing
Grow dental practice


Aberdeen - South Dakota - US

ABERDEEN, S.D. - Sept. 2, 2014 - PRLog -- Dr. Darold Opp, founder of Advanced Family Dentistry and Smile Palooza says that the desire to play games is hardwired into human beings and that the gaming psychology can help dentists attract and keep patients.

ABERDEEN, SD – September 2, 2014 – Dr. Darold Opp, DDS, founder of Advanced Family Dentistry and SmilePalooza!, recently posted a blog on his website entitled “Grow Your Dental Practice Through Practicing Gamification.” Dr. Opp’s creation of the annual SmilePalooza! event is a perfect example of the ultimate use of the growth hacking strategy of gamification.

As Dr. Opp says, “Games seem to compel us to become good, or the best, at a specific activity in order to be rewarded for our expertise.” He turns to Albert Einstein to verify this notion. Einstein says, “You have to learn the rules of the game. And then you have to play better than anyone else.”

Dr. Opp is no stranger to Gamification. Although this strategy is just now making its way into the dental profession, Dr. Opp has been a pioneer in its use. He acknowledges that the SmilePalooza! event which he created is the forerunner of gamification in the dental profession. Dr. Opp says, “ Talk about a game, and a game changer! This event is what my patients and employees look forward to all year long. It is an event that assures new patients flow into my office steadily, easily and virtually effortlessly.”

The entire blog can be found at

To learn more about Dr. Opp and Smile-Palooza visit (

About Dr. Opp and SmilePalooza!

Dr. Darold Opp has been a practicing dentist for 30 years and is in the top one-percent net income bracket of dentists in America. He was one of three finalists for the Marketer of the Year, an international competition held in Dallas, Texas, where he shared the stage with Dan Kennedy, recognized as the “World’s Greatest Marketer and Millionaire Maker”. Dr. Opp is the recipient of several awards for community involvement. He created SmilePalooza! as a way to give back to his patients and the community. SmilePalooza! has turned out to be an extraordinary marketing tool for the dental profession.

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Tags:SmilePalooza, Dr. Darold Opp, Gamification, Dental Marketing, Grow dental practice
Industry:Health, Marketing
Location:Aberdeen - South Dakota - United States
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