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Hill & Partners Teams with Polartec to Present the APEX of Design at Outdoor Retailer Summer Show
Bay State Branded Environment Specialists Partner with Outdoor Apparel Leader to Showcase Innovative Design Technology at Year’s Largest Outdoor Retailer Trade Show
Each year, Polartec honors the designers and diviners for their supernatural ability to turn Polartec fabric technologies into inspiring products by presenting them with a Malden Trophy, the coveted trophy recognizing Polartec’s garment designers as a Polartec APEX Award winner.
In addition to the Outdoor Retailer Summer Market show, Polartec APEX Award winners are honored at the Outdoor Retailer Winter Market show, also held in Salt Lake City, and at two European trade shows, the ISPO & OutDoor Friedrichshafen.
“Collaborating with Polartec in designing the branded environment in which the Polartec APEX Award winners are honored is a project dating back to the very beginning of our company’s existence,” said Hill & Partners President Michael McMahon. “Playing an integral role in designing not only the show booth in which the winning garment producers are showcasing their products, but the award program itself is a great honor and this year’s project at the 2014 Outdoor Summer show in Salt Lake was the most innovative to date.”
Hill & Partners has designed branded environments for Polartec since 1995. In 1999, Hill & Partners’ President Michael McMahon was a driving force in the conceptualization of the Polartec APEX Awards program while he was the acting account manager for Polartec, suggesting the award as an approach to meeting the challenge of the focus being on the end-product of the garment rather than the high quality fabric in which Polartec had produced. The concept developed into a highly sought after title for garment designers and producers at the Outdoor Retailer shows. The top garment producers worldwide donate garments to be displayed in the 40x50 custom rental exhibit Hill & Partners designs for Polartec at each of the shows in which the award is presented in search of the outstanding brand recognition that comes with receiving one of these Polartec APEX Awards.
In 2013, Hill & Partners worked with Polartec to bring new life to the Polartec APEX Awards with the “Like Magic” campaign, personified through the Malden Wizard Trophy, a hand crafted sculpture of a wizard who receives his name from the company’s former name, Malden Mills. Polartec’s Oregon based creative agency Frank Creative worked with the apparel leader on rebranding the Polartec APEX Awards prior to the implementation of the “Like Magic” campaign. Hill & Partners created the custom graphics and coordinated the Polartec APEX Awards presentation and party within the booth at both European and US shows.
At this year’s 2014 Outdoor Retailer Summer Market show, Hill & Partners utilized its award winning digital design team to overhaul the custom graphics representing the Polartec APEX Award/”Like Magic” campaign and coordinated the entire Polartec APEX Awards presentation and booth party which included red carpet roll out, AV, staging and a custom photo backdrop.
Hill & Partners’ project with Polartec at the 2014 Outdoor Retailer Summer Market show was one ofmore than 50 large-scale trade show productions and events worldwide scheduled for 2014.
About Hill & Partners
Hill & Partners is a full-service team of branded environment specialists with a network of skilled partners throughout the country and world. Hill & Partners have provided professional exhibit management services that help clients manage and improve the results of their trade show exhibit program for over 19 years. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar. Hill & Partners, established in 1995, has received numerous awards and accolades including being named by the Boston Business Journal as one of the Boston area's fastest growing companies. For additional information, please call 617.471.7990 or visit www.hillpartners.com.