The Book Depot Partnership boost revenue and advances email strategy with bubblebox:media

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Email Marketing
Real-time Marketing


Vancouver - British Columbia - Canada

VANCOUVER, British Columbia - Sept. 2, 2014 - PRLog -- The Book Depot Partnership is North America’s largest book wholesaler offering over one million titles priced at up to 90% cheaper than buying from a publisher, instore and online.

The company trades as the Book Depot (wholesale) and the Book Outlet (retail) and operates from both .com and .ca domains.


VANCOUVER, Canada – September 2nd, 2014 – bubblebox:media, a specialist in enabling Intelligent permission-based Email Marketing has successfully migrated The Book Outlet onto the Salesforce ExactTarget Marketing Cloud. The Book Outlet has also chosen to utilize the advanced Cart & Browse Abandonment and Web Personalisation software offered by bubblebox:media in the form of Triggered Messaging.

Triggered Messaging uses the latest database architecture, processing web behaviour and eCommerce data in real-time to drive client conversions. Using highly targeted real-time content the software enables retailers to contact customers with minimal delay (or in real-time) after an online visit. Triggered Messaging works by implementing script to each page of the retailers’ website. The captured information is updated and pulled in real-time to an abandoned cart/browse email template or web product feed.

In the last 3 months The Book Outlet have experience monthly sales uplift rates on average of 20%.

The Book Outlet has also taken advantage of the Continuous Improvement Program (CIP) offered by the bubblebox:media team. The service offers email marketing guidance, support and account management through monthly hours of dedicated consultancy. CIP is designed with the client in mind and enables the bubblebox:media team to tailor their advice and guidance to the eCommerce retailer. The Book Outlets Marketing Director, Ian Michael, said on subject of the CIP service ‘The consultancy provided by bubblebox:media has exceeded my expectations. No matter how complex my query may be I get a detailed answer.’’ Ian went on to say ‘’bubblebox:media really make me feel welcome and comfortable, almost like we are one big team in this together. The fact that bubblebox:media are our supplier of choice for both technology platforms reduces time to get marketing initiatives underway in the most efficient manner.’’

Client Services Director at bubblebox:media, Tracey Gordon said ‘Our approach is to Educate & Empower our clients to make the most of the technology that they have invested in and for us to provide the Strategy & Insight to meet key business objectives”. It is this approach to client services that enables bubblebox:media to facilitate an environment for the client to thrive and push their focus and ROI forward.

The Book Outlet came to bubblebox:media with hopes of improving their customer journey and looking for solutions to boost online revenue. With the combined package of ExactTarget, Triggered Messaging and bubblebox:media’s Continuous Improvement Program the online retailer has surpassed their original goals. Mr. Michael concluded ‘’without the continued support from bubblebox”media I don’t think we’d be using such advanced tools like ExactTarget and Triggered Messaging to their full potential.’’

In August 2012, the sales of U.S. book retailers amounted to 2.29 billion U.S. dollars worth of merchandise.

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About bubblebox:media

Since inception in 2008, bubblebox:media has been delivering intelligent email marketing technology and consultancy to leading brands across Canada and the US. We have an agnostic approach to the technology we deploy and as a result we tend to have more exposure to the solutions available for the modern email marketer. We like our clients to continuously improve and deliver technology through a more consultative approach - deploying technology that's appropriate for our clients budget and available resource. For more information, please visit

About Triggered Messaging

Triggered Messaging enables the ability to - engage, recover and convert. Engage customers and prospects by leveraging real time personalised and dynamic content, web data and transactional data in every email that you send; Recover shoppers who abandon any online process with cart, browse and form abandonment recovery. Convert site visitors with personalised and up-to-the-second dynamic content. Triggered Messaging uses the latest database architecture, processing web behaviour and eCommerce data in real time, at a lower than ever price point, and with great ease-of-use. Using the client’s existing email and eCommerce platforms, it drives conversions on client websites with highly targeted, relevant, real-time content. For more information, please visit

The Book Depot Partnership

Headquartered in Thorold, Ontario, with a New York State warehouse located in Buffalo - The Book Depot is North Americas’ largest discount book wholesaler. The company offers books at huge discounts by selling publishers samples and excess stock. For more information, please visit

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Tags:Books, Retail, Ecommerce, Email Marketing, Real-time Marketing
Industry:Retail, Technology
Location:Vancouver - British Columbia - Canada
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